#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience

#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience

Send us Fan Mail Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the iconic Alamo, the restaurant was first known as Church’s Fried Chicken To-Go®. Today, there are 800 Church’s locations in the U.S., spanning 25 states plus Washington D.C. Outside of the U.S., the brand is known as Texas Chicken® and can be found in more than 23 countries and regions, including Ca...

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#514: Leaders in Customer Loyalty: Supplier Voices | Inside Hightouch’s Perspective on the Data, AI, and Lifecycle Shifts Reshaping Loyalty in 2026

#514: Leaders in Customer Loyalty: Supplier Voices | Inside Hightouch’s Perspective on the Data, AI, and Lifecycle Shifts Reshaping Loyalty in 2026

Send us Fan Mail As brands enter 2026, loyalty is being reshaped by a blunt reality: customer acquisition costs keep climbing, and retention is now a core growth lever. Loyalty programs are no longer ...

17 Mars 39min

#513: Leaders in Customer Loyalty: Supplier Voices | Loyalty’s Intelligence Era: How Partnerships, Data Context, and Emotional Relevance Are Redefining Customer Loyalty for 2026

#513: Leaders in Customer Loyalty: Supplier Voices | Loyalty’s Intelligence Era: How Partnerships, Data Context, and Emotional Relevance Are Redefining Customer Loyalty for 2026

Send us Fan Mail For many brands, figuring out how to improve loyalty outcomes in 2026 can feel a bit like searching for the meaning of life: Complex, constantly evolving, and deeply personal. What dr...

10 Mars 47min

#512: Leaders in Customer Loyalty: Brand Stories | Designing Loyalty for the Way People Travel: Choice Privileges’ Evolving Value Strategy

#512: Leaders in Customer Loyalty: Brand Stories | Designing Loyalty for the Way People Travel: Choice Privileges’ Evolving Value Strategy

Send us Fan Mail What if hotel loyalty wasn’t built just for road warriors, but for the way the average person actually travels? That’s the question driving the evolution of Choice Privileges. As trav...

5 Mars 29min

#511: Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty

#511: Leaders in Customer Loyalty: Brand Story | From Sticker Cards to Smart Rewards: Hot Head Burritos Evolves Loyalty

Send us Fan Mail Nearly two decades after first firing up the grill, Hot Head Burritos, with its fiery mascot Leroy leading the charge, has grown from a Dayton favorite into a fast-casual brand with s...

26 Feb 21min

#510: Leaders in Customer Loyalty: Supplier Voices | Inside Valuedynamx’s Perspective on the Forces Redefining Loyalty in 2026

#510: Leaders in Customer Loyalty: Supplier Voices | Inside Valuedynamx’s Perspective on the Forces Redefining Loyalty in 2026

Send us Fan Mail As loyalty programs move into 2026, brands are confronting a fundamental shift: loyalty is no longer sustained by accumulation alone. Points, miles, and introductory bonuses still mat...

24 Feb 19min

#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

#509: Leaders in Customer Loyalty: Brand Stories | Listening Before Leading: Friendly’s New Approach to Customer Loyalty

Send us Fan Mail Few restaurant brands carry the emotional weight of Friendly’s. Founded in 1935 during the Great Depression, the brand was built on a simple but enduring belief: even in hard times, p...

19 Feb 20min

#508: Leaders in Customer Loyalty: Brand Stories | Inside Jollibee’s Digital-First Loyalty Strategy Driving Rapid Expansion

#508: Leaders in Customer Loyalty: Brand Stories | Inside Jollibee’s Digital-First Loyalty Strategy Driving Rapid Expansion

Send us Fan Mail In the latest edition of Leaders in Customer Loyalty: Brand Stories, Loyalty360 spoke with Rachel Masocol, Director of Digital Marketing and Ecommerce for Jollibee Group, North Americ...

12 Feb 15min

#507: Leaders in Customer Loyalty: Supplier Voices | Travel Loyalty Enters Its ‘Choose Your Own Adventure’ Era

#507: Leaders in Customer Loyalty: Supplier Voices | Travel Loyalty Enters Its ‘Choose Your Own Adventure’ Era

Send us Fan Mail As loyalty programs look toward 2026, few categories are under more pressure to evolve than travel. Shifting consumer expectations, accelerating AI adoption, and rising demands for im...

10 Feb 31min

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