Ep.197: David Bell, Wharton & Kelsey Osborn, Idaho

David Bell, Professor of Marketing at Wharton sits down to discuss the basics of marketing from an extremely high-level. After discovering a bit of his background, we go through a number of industries with similarities to cannabis to discuss what can be learned from folks that have been through a few half lives. Professor Bell takes us through his best advice to cannabis companies new and experienced. But Kelsey Osborne first joins us to share her experience. Facing her seizing child, she provided her daughter with cannabis. As we’ve interviewed many parents like Heather Jackson from Realm of Caring and Paige Figi regarding Charlotte- this wouldn’t be a big deal- but it happened in Idaho. So Kelsey is now headed to court.