Ep. 417: Ben Kovler, GTI

Ben Kovler gives a rundown about the reasons behind his involvement in cannabis, emphasizing the same core goals now that he had five years ago. He focuses on distributing brands of scale as a winning strategy, thinking of cannabis as a consumer packaged good in need of a consistent and authentic branded experience. Taking advantage of capital markets on both manufacturing and retail sides provides great opportunities during what is becoming the end of a sort of Prohibition 2.0.