Ep. 522: Nancy Whiteman, Wana Brands

Nancy Whiteman, of Wana Brands, discusses operating in multiple markets that don't behave like one another -- for example, California and Illinois. She shares that "you have to approach every market kind of like the opposite of Groundhog Day. With a brand new set of rules. While you hope that there are learnings that you can bring from one market to another, sometimes you just have to say, my God, I'm on a different planet now, I'm not quite sure what I'm doing." Whiteman warns of the mindset of wanting to grow as quickly and as broadly as possible, as lowering prices to get on the shelves is a decision you can't step back from. She also discusses what might be next for Colorado now that House Bill 1090 has passed, the profound importance of picking exceptional partners to work with, being strategic about the markets you choose, THC v. CBD, and more.