Ep. 524: Jessica Assaf, Prima

Jessica Assaf, co-founder of CBD beauty brand Prima, begins by sharing with us her thoughts about the potential of cannabis to be a women-led industry: "This is really first time in history that women have the opportunity to design, build, and lead an industry from scratch, with no glass ceiling...cannabis is the opportunity to redefine feminism." She also discusses the different views toward cannabis in California versus New York, the benefits of having seasoned business people in the industry, and the necessity of having the right protocol and safety standards. Assaf notes that CBD has the potential to fix some of our biggest problems, like stress and chronic pain.