In Search 68: Boosting Your Profits with Psychologically Sound UX

How aware are you of the common SERP features that appear for your target keywords? And what are you doing to take advantage of them? 1. Awareness of SERP features we don't have control over 2. Short videos - YouTube shorts etc. 3. What to watch - recommended for you 4. Refining the search For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

28 Mars 202317min

Welcome to the final part of a three-part discussion about Google Analytics 4 and in this episode, we're going to be looking at how we migrate to GA4. Taking part is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel discusses how to migrate to Google Analytics 4, including: 1. Steps to migrate to Google Analytics 4 2. Redefine your conversion data 3. Define your data points 4. Collect more data than you need 5. Google Analytics 4 migration tips 6. Don't compare GA4 to UA For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial #googleanalytics #googleanalytics4 #SEO #SEOtips

21 Mars 202323min

In part two of a three-part discussion about Google Analytics 4, we look at the key benefits that GA4 offers over Universal Analytics. In this episode, our panel discuss the advantages of Google Analytics 4 over Universal Analytics, including: 1. The advantages of GA4 over Universal Analytics 2. How you can tell a better story with Google Analytics 4 3. How GA4 deals with different properties 4. Will GA4 replace software like heat map or CRO software 5. Does GA4 help you visualize your buyer's journey 6. Is there better data available in GA4? For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

14 Mars 202316min

How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away? Taking part in our panel is Jeff Sauer, founder of Jeff Analytics and Data-Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. In this week's episode, our panel will help you understand Google Analytics 4, including: 1. The history of Google Analytics 2. How Google Analytics has changed 3. What SEOs will lose by moving over to Google Analytics 4 4. What SEOs should know to embrace Google Analytics 4 For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

7 Mars 202319min

Are you a little bit too focused on bringing in new SEO clients when it could be much easier to grow your existing account? In this episode, Ilaria Fabbri shares three ways to grow your SEO client accounts, including: 1. Target your core audience 2. Forecast friction 3. Become your client's partner vs. your client's consultant For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

28 Feb 202316min

Are you actively using Google Search Console data to get more traffic? In this episode, Marco Giordano shares how to audit content like an SEO data analyst, including: 1. The setup 2. Defining goals 3. Data cleaning 4. Analysis 5. Insights and implementation For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

21 Feb 202316min

Are you avoiding these three key link-building mistakes? In this episode, Debbie Chew shares three link-building mistakes to avoid, including: 1. Not thinking like the recipient of your outreach 2. Over-relying on a single link-building tactic 3. Linking to the wrong pages on your site For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

14 Feb 202317min

How are you taking advantage of logfiles to improve your SEO? In this episode, Gerry White shares five ways to use logfiles for SEO, including: 1. Seeing how Google looks at your site 2. Parameters 3. Are there subdomains consuming your crawl budget 4. JavaScript and CSS files 5. Response codes For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

7 Feb 202317min