5 key things you need to know about programmatic SEO - with Anna Uss
What do you need to do to get your programmatic SEO right? In this episode, Anna Uss will share five things to know about programmatic SEO, including: 1. Structure your programmatic asset to make sense for users and Google bots 2. Content production strategy 3. Use unique SEO metadata 4. Use structured data, FAQ schema, and breadcrumbs 5. Keep monitoring For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
18 Juli 202318min
5 ways that e-commerce businesses need to take better advantage of SEO in 2023 - with Yvie Ansari
Are you stuck in the past with your eCommerce SEO? In this episode, Yvie Ansari shares 5 ways that eCommerce businesses need to take advantage of, including: 1. Be strategic and customer-centric in approach 2. Focus more on UX 3. Learn how to compete in a noisy space 4. Understand what eCommerce works now 5. Learn how to scale your eCommerce SEO with AI technologies For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
11 Juli 202317min
3 Internal Link Methods to improve your Site Structure - with Sally Raymer
How efficient is the internal linking in your site structure? In this episode, Sally Raymer shares 3 ways to optimize your site structure with internal linking, including: 1. Your site navigation 2. Home page link equity 3. Link blocks For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
4 Juli 202316min
Why being neurodivergent shouldn't stop you from being a top SEO - with Heike Knip
What exactly does being neurodivergent mean? And how does it impact someone's role as an SEO? And how can you better assist someone who's neurodivergent in your team? That's what we're covering today with a man who recently ran the Brighton marathon. He's passionate about using his neurodivergence to his advantage. And he specializes in on-site and technical SEO. A warm welcome to the In Search SEO podcast, the founder of The Good SEO company, Heike Knip. In this episode, Heike shares how why being neurodivergent shouldn't stop you from being a top SEO: 1. What does being neurodivergent mean? 2. Examples of not asking a neurodivergent person the right way 3. How to help a neurodivergent person work with a team 4. How recruiters can give neurodivergent people a fair opportunity For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
27 Juni 202318min
4 Key Insights to Extract from Rank Ranger SEO Data - with Andreas Voniatis
What are the key insights that you should be extracting from your Rank Ranger SEO data? In this episode, Andreas shares four ways to extract SEO data from Rank Ranger including: 1. Keyword clustering 2. Look for quick wins 3. Competitor analysis 4. Schema For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
20 Juni 202318min
5 ways to attract better clients using standout content - with Martin Huntbatch
What makes standout content in 2023? That's what we're talking about today with a man who helps companies find and retain better, higher-paying clients who don't gobble up their time like Pacman. In this episode, Martin Huntbach shares 5 steps to attract better clients using standout content: 1. Create great content for your blog 2. Make sales with sales content 3. Prequalify leads with content 4. Use content to move clients to the next stage 5. Repurpose content across all platforms For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp
13 Juni 202323min
5 essential steps to Surviving and thriving website migrations - with Kaspar Szymanski
Have you ever been involved in a website migration that could have gone better? Perhaps you've got some form of migration coming up, and you want to make sure that everything goes as smoothly as possible. In this episode, Kaspar Szymanski shares five steps to survive a website migration, including: 1. Record server logs 2. Conduct an SEO audit 3. Address legacy issues 4. Plan ahead and choose the right moment 5. Monitor your progress For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #WebsiteMigration #SiteMigration #SEO #SEOtips #seotipsandtricks
6 Juni 202321min
ChatGTP for SEO - Part 3/3
Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel explains: 1. How to write better prompts 2. What AI means to the future of SEO For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp #chatgpt #contentmarketing #AI
30 Maj 202315min
