In Search SEO 83: Perfecting Your Commerce Blog’s Content

In Search SEO 83: Perfecting Your Commerce Blog’s Content

Orit Mutznik joins the podcast to talk about getting content for a commerce blog right! · Aim to sell or aim to inform, what are you really trying to do with a commerce blog? · How hard do you push your product on your commerce blog? · What works, what doesn’t, and why so many commerce blogs fall short! Plus, we look at what makes for a good SEO study! ------------------------------------------------------------------------------------------ EPISODE SUMMARY ------------------------------------------------------------------------------------------ In the first segment, Mordy reviews a study trying to prove how Google likes to promote itself. Turns out, the study has some flaws. Mordy covers parts of the study that aren’t on par with other studies he’s seen. Then Mordy shares his thoughts on what makes a good SEO study. In the interview segment, Mordy interviewed Orit Mutznik, head SEO at SilkFred to talk about commerce blog content. Orit shares her years of expertise for writing content for e-commerce sites like how not all verticals are the same, how to adapt your blog to your target audience and to forget focusing on the algorithm, what keywords to focus on for the blog and for the product pages, and how to use trends for keyword research. Resources: Mastering In-house SEO Book https://www.masteringinhouseseo.com/ Google’s Top Search Result? Surprise! It’s Google https://themarkup.org/google-the-giant/2020/07/28/google-search-results-prioritize-google-products-over-competitors SERP Feature Tracking Tool https://www.rankranger.com/google-serp-features Timestamps: What Goes Into a Good SEO Study? [04:31 - 19:02] Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [19:02 - 48:12] SEO News [48:42 - 51:45] Hosts: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Sapir Karabello linkedin.com/in/sapir-karabello-466865182/ Special Guest: Orit Mutznik, head of SEO at SilkFred https://twitter.com/OritSiMu https://www.linkedin.com/in/oritsimu/ https://www.silkfred.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

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ChatGTP for SEO- Part 2/3

ChatGTP for SEO- Part 2/3

Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT. In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this post, our panel explains practical tips on how to use Chat GPT for SEO, including 1. Using Chat GPT to create SEO-optimized content 2. When using Chat GPT to generate seed terms, how accurate is the information? 3. How Chat GPT will change how consumers use the web and how it impacts SEO 4. What are the limitations and drawbacks of using Chat GPT? For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Sign up for the Deconstructing the SERP newsletter: www.rankranger.com/deconstructing-the-serp

23 Maj 202317min

ChatGTP for SEO- Part 1/3

ChatGTP for SEO- Part 1/3

Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO. We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant. In this episode, our panel discusses how to use ChatGPT for SEO, including: 1. What SEOs need to know about ChatGPT 2. Using prompts to train AI For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

16 Maj 202315min

6 things that SEOs need to know about growth planning - with Ken Marshall

6 things that SEOs need to know about growth planning - with Ken Marshall

What has growth planning got to do with SEO? And what can SEOs learn from growth planning? In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including: 1. Shareholder's expectations around ROI planning 2. Understand your client's business model and sales process as well as they do 3. Center your keyword focus around the client's right-to-own 4. Plan campaign tactics for short-term, mid-term, and long-term value 5. Monthly and quarterly analytics 6. Stay in close communication with your clients about their ever-changing business priorities For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

9 Maj 202325min

Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

How do you use newsjacking for link building? That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly. In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including: 1. Get ahead of the news, no crystal ball required 2. Know your beat, make context, build medial lists, and keep them updated 3. Streamline the process and ensure you can move fast when the news break For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

2 Maj 202320min

E-EA-T and your SEO Strategy with Ed - Ziubrzynski

E-EA-T and your SEO Strategy with Ed - Ziubrzynski

Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T? In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy. 1. How AI is affecting E-E-A-T 2. Why did Google add Experience to E-A-T? 3. Why should you start with Trust? 4. Examples of Expertise and Authoritativeness For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

25 Apr 202318min

3 Ways to Earn Online Reviews from Customers - Garrett - Sussman

3 Ways to Earn Online Reviews from Customers - Garrett - Sussman

They say that people buy from people. And in the digital world, people often buy because of favorable online reviews. So when is the right time to ask your customers for a review? And how can you ensure that you don't annoy them in the process? That's what we're covering today with a man who's worked in marketing for over 14 years across a number of disciplines including content marketing, demand generation, affiliate marketing, and SEO. He's currently the demand generation manager at iPullRank. A warm welcome to the In Search SEO podcast, Garrett Sussman. This week, Garrett shares three ways to earn online reviews, including: 1. Training employees to ask for reviews 2. Email and text drip campaigns 3. Deliver great customer support For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

18 Apr 202317min

3 Steps to Promote Your Content More Effectively with Alan Silvestri

3 Steps to Promote Your Content More Effectively with Alan Silvestri

Are you guilty of just publishing and hoping and moving on? In this episode, Alan Silvestri shares 3 steps to promote your content more effectively, including: 1. Figure out which pages to promote 2. Know what promotion channels to choose for each page 3. Implement a content promotion system For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

11 Apr 202316min

5 things you should know about SEO for NFT companies - Brendan Aw

5 things you should know about SEO for NFT companies - Brendan Aw

How different is SEO for NFT companies? In this episode, Brendan Aw shares five SEO tips for NFT companies, including: 1. Optimizing title tags and meta description URLs 2. Have good UI/UX 3. Use searchable platforms for content distribution 4. Keyword research 5. Building E-A-T For more Episodes of the In Search SEO podcast: www.rankranger.com/blog/podcasts Rank Ranger: www.rankranger.com/ Start a free Rank Ranger trial: www.rankranger.com/free-trial

4 Apr 202318min

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