In Search SEO 38: The World of SEO According to Barry Schwartz
The renowned Barry Schwartz joins the show to discuss his thoughts & feelings on: · The state of the SEO industry · The real and imaginary problems facing Google & how it moves forward · Danny Sullivan’s move to Google, how to deal with ‘SEO negativity’, & how the SEO community has changed Plus, why gaming Google only means Google is gaming you!
6 Aug 20191h 22min
In Search SEO 37: Creating Content in the Age of Google as a Discovery Engine!
SEO superstar Mark Traphagen joins the show to share his insights into creating content when Google is everything but a traditional search engine: · How Google’s move towards becoming a discovery engine impacts content creation! · How to create a content strategy that matches Google’s desire to guide users in all-new ways! · What is a ‘content mindset’ and why having one is a must these days? Plus, we breakdown the insane levels of rank fluctuations that came out of the unconfirmed July 2019 Google update!
30 Juli 20191h 7min
In Search SEO 36: What's Stopping Your Site from Converting?
CRO maven (& table tennis champ) Dave Hyman joins the show to offer his prolific advice on how to make sure your site converts well: · What stops users from converting? · How to discover the reasons your site is not converting · Which technical considerations matter most as far as conversions are concerned? Plus, we take a look at why Google is running away from links as fast it can! (Disclaimer, links are still super important!)
23 Juli 20191h 20min
In Search SEO 35: Winning on Both YouTube and on Google SERP!
Video marketing expert Itamar Blauer joins the show to offer his insights on how to best optimize your videos for the Google SERP: · The foundations of optimizing your videos: The ‘must-dos’ no matter what! · How to get your videos to win both on YouTube and on the Google SERP! · Getting past video creation hurdles! Plus, we tell you why you should have entities on the brain (for your SEO strategy)!
16 Juli 201956min
In Search SEO 34: The Best Ways to Analyze Your SERP Competitors
Igal Stolpner joins the show to offer some seriously substantial advice to help you deal with your SERP competitors: · How to decide which competitors are worth be worried about · Tips & techniques for knowing the competition qualitatively · How to be both effective & innovative when crafting an SEO strategy that considers the competition Plus, we look at a change in the length of Featured Snippets & what it means for your site!
9 Juli 20191h 9min
In Search SEO 33: Fully Leveraging Google Posts (& Q&A Feature)
The always enlightening and entertaining Greg Gifford joins the show to discuss: • Must-know tips when creating Google Posts • Leveraging Google Posts to promote your business • Mistakes to avoid when creating Posts & using the Local Panel's Q&A feature Plus, we take a look at the need for uniformity within the SEO industry.
2 Juli 20191h 14min
In Search SEO 32: On the Health of Local Search – From Reviews to Spammy Listings
Leading local SEO expert Mike Blumenthal joins the show to discuss: · The importance of local SEOs having a sound paid search program · What’s the reality of Google monetizing Google My Business? · The role of review content in local ranking Plus, we look at how Google has added a layer of topical depth to the SERP!
25 Juni 20191h 8min
In Search SEO 31: Black Hat SEO: Looking Beyond the Taboo
Craig Campbell joins the podcast to discuss the taboo topic of black hat SEO: · Exploring the lines between black hat and white hat SEO · Is there a time and place for black hat SEO tactics? · Does black hat SEO deserve its bad reputation? Plus, we look at a new level of customization on the Google SERP!
18 Juni 20191h 8min
