3 things that SEOs need to do better with their award entries - with Victoria Olsina

Customer data is one of your most valuable metrics. Because... The goal of SEO is to generate sales. And... Speaking to actual customers is the best way to work out how to get more sales. What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption. The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

1 Mars 202216min

As an SEO, how do you pick the right KPI? With so many tools and so many metrics, what should you be tracking? How do you decide which metrics actually make a difference to your clients? 1) Conversions and your benchmark 2) Revenue and transactions 3) Target keywords and what you are actually ranking for 4) Ranking position changes 5) Traffic that brings conversions For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

22 Feb 202223min

It used to be that SEO was the antithesis of brand. Brand is the thing that you couldn't measure and SEO brought the free traffic. But nowadays, both can do so much more if they work together. In this episode Jason Barnard discusses: 👉🏻 How social media can amplify your brand image 👉🏻 How is social media used for SEO For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

15 Feb 202221min

In this episode, Laura Hogan shares three channels that you can leverage to improve your SEO strategy. Discover: * How to find targeted queries your audience is searching for using Google Ads * How you can set up enhanced free listings in Merchant Center to drive traffic to your products * How to find blog content that your customers are desperately searching for by talking to your customer service team For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

8 Feb 202215min

How do you pick the right keywords that are easy to rank for in Google? It really pays to be strategic when picking keywords. Although one of the tried and tested ways to find keyword opportunities is to focus on keywords that your content is ranking for on page two, in this episode, Lukasz Zelezny has a counterintuitive keyword strategy. Look for keywords that your content is ranking for on position 50 or more. In episode #90, discover why it works and how to implement it. Check out the episode. For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts Start a free Rank Ranger trial: rankranger.com/free-trial

1 Feb 202219min

In episode 89 of the In Search SEO podcast, David Bain talks to Alina Ghost about optimizing your crawl budget. Alina shares 5 key steps to crawl budget optimization: 1) Robots.txt 2) Internal linking via the navigation 3) Breadcrumbs/internal linking 4) Check for errors and redirects 5) Log file data For more Episodes of the In Search SEO podcast: rankranger.com/blog/podcasts Start a free Rank Ranger trial: rankranger.com/free-trial

25 Jan 202217min

The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level: * How a growth mindset relates to SEO and how it opens new opportunity * What does a growth mindset in the context of SEO actually look like? * Why SEOs have not yet adopted the growth mindset Resources: Big SEO Reddit https://www.reddit.com/r/bigseo/ Medic Update https://www.rankranger.com/blog/august-google-core-update Reforge https://www.reforge.com/ Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Yuriy Yarovoy of Warrior Made https://twitter.com/YuriyYarovoy https://www.linkedin.com/in/yuriyyarovoy/ https://www.warriormade.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

29 Sep 202038min

Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs: * How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways * What Amazon's paid search strategy implies about the overall direction of the platform * How Amazon's use of search ads might impact competitor's ad budgets negatively Resources: Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/ Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer Host: Mordy Oberstein twitter.com/MordyOberstein linkedin.com/in/mordy-oberstein-12551715/ Special Guest: Jason Dodge, Founder of Black Truck Media https://twitter.com/dodgejd https://www.linkedin.com/in/dodgejd/ https://blacktruckmedia.com/ Follow the podcast on Twitter: twitter.com/InSearch_SEO Subscribe: ow.ly/sDkT50zjRPJ Presented by Rank Ranger: www.rankranger.com/

15 Sep 202033min