In Search 06: Zero Organic Result SERPs Are Back! The What & the Why of Result-Less SERPs!
Google has officially brought zero organic results SERPs back, but this time just on mobile. Get the scoop on: • What no organic result SERPs means for sites • What’s different about this, the second round of result-less SERPs • Why Google creates such SERPs & what it’s looking to gain
4 Dec 201830min
In Search 05: Where Google Goes Wrong by Just Showing Popular Search Results
Does Google have an ethical duty when showing search results? Should popularity inherently win out over results more aligned to objective truth? We take a look at a series of cases and put our thumbs on the scale. Also, analysis on video carousel and Image Box SERP losses, discussion on the impact of ‘on the SERP live sports commenting’, and a look at a balanced way to approach authorship as a ranking factor.
27 Nov 201825min
In Search 04: Mentions vs. Links & Does User Trust Impact Voice Device Commerce?
In this episode we discuss: * When a mention doesn’t cut it and a link should be given to a source * What does “link naturally” even mean? Can it be done? * The implications of a surge in Related Questions * Data on user trust in AI when making a purchase
20 Nov 201827min
In Search 03: Do Multifaceted Featured Snippets Really Have an Impact? Is RankBrain Over-Hyped?
In this episode we discuss a theory as to why multifaceted Featured Snippets may not be as dangerous to sites ranking in the organic results as thought to be. We also look at what Google really meant when they say SEOs are too focused on RankBrain. Also, a look at where voice search is headed & what Google needs to do to ensure it survives.
13 Nov 201829min
In Search 02: Is AMP a Ranking Factor & What Brings Up the Explore Panel?
Is AMP a ranking factor? What's behind its recent revival? How often do the new Explore Panels appear? What types of keywords bring it up? Also, a look into how Google keeps its Knowledge Panel updated and the importance of the relationships between entities/topics in search!
6 Nov 201832min
In Search 01: Authorship Tips for YMYL Sites & Featured Snippets vs. Optimizing Titles for Clicks
An entertaining look at: How to create authoritative authorship for YMYL sites when lacking official credentials. Should you spend your time & money hunting down Featured Snippets or is your time better spent focusing on clickable titles? A roundup of the latest in industry news and trends.
29 Okt 201823min
