How to categorize (cluster) keywords with the use of ChatGPT with Christopher Hofman

What are the key things that SEOs need to know about PPC? That's what we're going to be covering today with a lady who hosts a monthly PPC advice column for Search Engine Journal. In this episode, Navah Hopkins shares five things SEOs need to know about PPC, including: 1. How to use Quality Scores to improve your SEO 2. Audiences versus keywords 3. Auction prices of different channels 4. What SEOs can learn from PPC tools 5. Five rules of engagement for landing pages and conversion tracking For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #PPCandSEO #SEOandPPC #SEO #SEOtips #SEOtipsandtricks

31 Jan 202321min

How speedy is your site? We all know that a slow site negatively impacts user behavior. But are you really doing everything you can to minimize your site speed? Today, we're discussing eight essential elements of fast websites with Jono Alderson. The eight steps are: 1. Core Web Vitals 2. Cloudflare 3. Chrome Developer Tools 4. Advanced Image Optimization Techniques 5. Advanced Font Optimization Techniques 6. CSS and JavaScript Tricks 7. Caching and Versioning 8. Clever Third-Party Kit For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

28 Jan 202321min

Have you ever managed an international site yet failed to drive as much traffic and convert as many sales abroad as you do in your own country? That's the challenge that we're looking at in this episode, where Julia-Carolin Zeng will explain six steps to effective SEO translation. The six steps are: 1. Have an In-Market Expert at Hand 2. Know Your Market 3. Get the Right Translation Budget for Your Market 4. Don't Just Translate, Localize 5. Brief Your Translators Correctly 6. Find the Right Translator For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

26 Jan 202323min

Have you ever been confident in the SEO results that you're delivering for a client but actually find out when you've spoken to them, that they're not quite that satisfied with you? In this episode, Mindy Gofton will explain Six Steps to Managing an SEO Client's Expectations. The steps are: 1. Understanding Your Client's Pain Points 2. Understanding What to Reasonably Expect 3. Understanding What Will Delight Your Clients 4. Make Sure Your Clients Understand What They Are Getting for Their Money 5. Make Sure Your Clients Understand Their Given Timeframe 6. Make Sure Your Clients Fully Understand What You're Doing for Them For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

25 Jan 202318min

In this episode, Greg Gifford reveals five tops to optimize your Google Business Profile, including: 1. Optimize your business name 2. Add UTMs to your URLs 3. Optimize your categories 4. Questions and answers 5. Google posts For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

24 Jan 202317min

What exactly is entity SEO and how do you use it boost your SEO? In this episode, Sara Taher shares six tips to boost your entity SEO, including: 1. Create a topical map 2. Decide on the page/topic 3. Entity research 4. Integrate entities 5. Add internal links 6. Add schema For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

17 Jan 202317min

How is AI impacting Google, how is this impacting SEO, and what can you do about it? In this episode, Bastian Grimm shares five SEO AI tips to implement straight away, including: 1. Content AI tools 2. Brainstorming and timesaving 3. Generate static imagery 4. Generate video 5. Prompt optimization For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

10 Jan 202322min

Are you aware of your cognitive biases that may be unconsciously influencing your content publishing decisions? In this post, Myriam Jessier shares five SEO content biases to watch out for, including: 1. Anchoring 2. The illusory truth effect 3. Authority bias 4. The bandwagon effect 5. The Google effect For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ iTunes: http://ow.ly/ZWpq50zVqH3 https://podcasts.apple.com/us/podcast... Start a free Rank Ranger trial: https://www.rankranger.com/free-trial #SEOtips #SEO

3 Jan 202320min