Top Of The Game17 Juli 2024

052 Jake Bjorseth & Amanda Johansen| gen z trndsttrs

JAKE + AMANDA = TRNDSTTRS

This episode is a remarkable master class on all things Gen Z from the Founder & CEO (Jake Bjorseth) and Chief TikTok Officer (Amanda Johansen) of the largest independent marketing agency in the world focused on Gen Z → Trndsttrs. The agency was founded in 2018 and its team has some of the best GenZ content creators, social media managers, influencer marketers and strategists in the world. 25 billion impressions and 4000+ influencer partners redefining how brands and companies reach, interact and create connective tissue with consumers.

Jake is an entrepreneur and a doer with deep insights into what makes his generation tick. He dropped out of college while a freshman enrolled in business school, “why learn about making money, maybe it’s best to go make some”. Trndsttrs is the manifestation of his desire to create and build. Amanda (1.8M followers, 33.7M Likes) had the first ever TikTok video to go massively viral when the platform was called Musical.ly and eventually became TikTok. The video on her TikTok was of her and her mom dancing in their Kansas home’s kitchen. She played softball on a scholarship in college and dropped out of school to join the agency.

They are a very dynamic team and their insights, perspectives and ideas help the world’s largest companies (worth tens of trillions) and most prominent and valuable brands thrive, grow and evolve. You will enjoy this conversation immensely and the wide range of topics we cover are head spinning.

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