Effective Leadership in Agency Management

In Episode #68, Neil and Eric talk about the exciting marketing opportunities coming up in 2017! They’ll highlight the opportunities they see, discuss their advantages versus disadvantages, and illustrate how each one of those opportunities can work for your business.  Time Stamped Show Notes: 00:28 – Today’s topic: Exciting Marketing Opportunities for 2017 00:35 – LinkedIn steps up by adding a retargeting pixel and a lot more features 01:13 – Third party authentication 01:42 – Signup is just one click away 01:45 – See your conversion rates go up 20-30% 01:52 – Hire a paid developer in Upwork to do it 02:02 – Gmail Advertising 02:46 – Creating funnels 05:13 – Orabrush’s example 05:59 – Google up marketing funnel 06:10 – Facebook Video 07:21 – Advanced email segmentation 08:32 – Sending the rights emails on the right time 08:48 – YouTube Advertising 09:00 – Add a call to action on the banner 09:39 – That’s it for today’s episode! 3 Key Points: Try new opportunities –they won’t hurt! Create funnels to generate sales. If you’re smart enough to see the bandwagon, hop on! Resources Mentioned: LinkedIn – A social media platform where you can follow and connect with professionals. Upwork – A platform where you can hire freelancers. Gmail Advertising – Interactive ads at the top of people’s inboxes. Facebook Video – Put up video ads on Facebook. YouTube Advertising – Video ads show what you have to offer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Okt 201613min

In Episode #67, Neil and Eric discuss the importance of making a marketing hire—who it should be and why. Listen as Eric and Neil enumerate the positions you’ll want to fill in first, why getting somebody smarter than you is essential, and how paying a smaller salary with bonuses makes marketers work harder. Time Stamped Show Notes: 00:28 – Today’s topic: Who should your first marketing hire be? 00:50 – Hire an executive assistant 01:26 – If you understand marketing within your organization, hire someone who compliments you 02:10 – Don’t hire someone with the same skill sets as you have 02:22 – You want people who are self sufficient 02:34 – Why you should not hire a big person 03:28 – You need a person that can evolve into a growth hacker 04:00 – In interviews, ask what applicants would do differently 04:24 – Hire someone tactical 05::26 – Your job as CEO is to hire people who are smarter than you 06:06 – It’s very hard to find great marketers 06:19 – Put people through a trial period 06:57 – Referrals is number one 07:11 – Forced Hiring Growth Everywhere 07:51 – Pay a smaller salary and pay a portion as a bonus 08:26 – That’s it for today’s episode! 3 Key Points: Hire people who are smarter than you. Don’t hire “big people” if you’re still starting. Paying a smaller salary with bonuses will make your marketer work harder. Resources Mentioned: Forced Hiring Growth Everywhere – Use this tactic to laser target marketers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

6 Okt 201612min

In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking. Time Stamped Show Notes: 00:28 – Today’s topic: How to Do Effective Keyword Research 00:52 – Eric recommends Google Keyword Finder 01:22 – Neil uses Ahrefs 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings 03:15 – Create better content using Brian Dean’s Skyscraper Technique 03:32 – Optimize title tags 03:49 – Ahrefs added new features 03:52 – Content gap analysis 04:16 – Two free tools: Ubersuggest and Google Trends 05:15 – Don’t over analyze with keywords 05:29 – Traffic doesn’t come from just one keyword 05:55 – Neil and Eric are heavy on blogging 06:48 – Don’t just think about the keyword, think about the content you should be writing 07:01 – Quora 07:11 – Twitter 07:17 – The importance of long-tail keywords 08:05 – That’s it for today’s episode! 3 Key Points: Creating better content will help you rank. It’s easy to over analyze keywords. Great keywords—even long-tail keywords—aren’t going to be a cure-all. Resources Mentioned: Google Keyword Finder – Online tool for keyword research Eric recommends Ahrefs – What Neil uses for his keyword research Brian Dean’s Skyscraper Technique – Guide for better content creation Ubersuggest – Tool that shows different permutations for analysis Google Trends – See keywords that trend up and down Quora – Tool where you can look up questions that can be used to base your blog post Twitter – Search for questions people are talking about in the space Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Okt 201611min

In Episode #65, Neil and Eric discuss marketing conferences—their importance and where or not you should actually attend them. Listen as they share their experiences and tips when attending these conferences, and why the networking opportunities within the conference are a heck of a lot more important than the conference itself. Time Stamped Show Notes: 00:28 – Today’s topic: Should you attend marketing conferences? 00:35 – it depends on what you want to learn 00:43 – Big vs small marketing conferences 01:04 – Neil attends marketing conferences for networking 01:58 – Eric loves conferences for the people he gets to meet 02:06 – Eric’s experience at the Traffic and Conversion Conference 02:58 – Google “How to Throw Mastermind Dinners” 03:54 – Finding the right people to extend long-term friendship to 04:00 – Neil hates conference “sessions” 04:17 – Sessions vs Blog Posts 04:33 – Don’t attend conferences for the sessions 05:30 – “When you’re talking to people, it’s not about what you’re trying to accomplish. It’s about them.” 05:58 – Go to marketing conferences and set the right expectations for yourself 06:20 – Do mastermind dinners by group 06:31 – Conference pass vs Expo pass 07:07 – The mastermind meetings are more valuable than the conference 07:19 – Read: Never Eat Alone 07:35 – That’s it for today’s episode! 3 Key Points: Attend marketing conferences for the networking opportunities. Set right and reasonable expectations for conferences. Don’t invite people for one on one meetings because they probably won’t show up. Create group events instead. Resources Mentioned: Never Eat Alone – Book Eric recommends to read Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

4 Okt 201611min

In Episode #64 Eric and Neil talk about marketing tactics for entrepreneurs just getting started. Listen as they highlight free, easy-to-implement tools, the importance of knowing your strengths, and why your initial entrepreneurial marketing efforts need to focus exclusively on one area or offer. Time Stamped Show Notes: 00:28 – Today’s Topic: Marketing tactics for entrepreneurs just getting started 00:55 – Start with a blog 01:36 – Look for stuff to give away for FREE 01:40 – Use content and social media 01:49 – Know your strengths 01:58 – Organic vs Paid 02:18 – Pick tactics that will compliment your skills 02:28 – Take the concepts and test them out 03:08 – Airbnb as an example 04:01 – Driving people from Facebook 04:16 – Built relationships with people 05:07 – Focus on one area first 05:38 – Consider your website 06:14 – Make sure to cover the basics 06:18 – Start with Google Analytics 07:15 – Don’t set up yourself to fail 07:32 – Leadpages 08:17 – Look at Google tag manager 08:41 – The Measure School on Youtube 09:10 – That’s it for today’s episode! 3 Key Points: Start a blog so you can easily distribute valuable content for free. Look at your skill sets—chose an avenue that naturally complements those skills. Don’t try all marketing tools and techniques at once—focus one thing first. Resources Mentioned: Airbnb – Company that Neil set as an example Facebook –Social media platform where you can drive audience from Google Analytics – A tool you can use to track your website’s performance Leadpages – Tool to design your landing page Measure School – Where you can get information on tracking with Google Analytics Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

3 Okt 201612min

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #63 Eric and Neil talk about the art of emailing your list. Listen as they talk about the frequency with which you should email your list, how you can better preserve the trust between you and your list, and why email-based sales promotions should be both tactful and scheduled.  Time Stamped Show Notes: 00:28 – Today’s Topic: How often to email your list 00:47 – Make your audience look forward to the next email 00:56 – Put value in your emails 01:11 – Email audience as long as they’re engaged 01:18 – Don’t send emails to people without engagement 02:14 – Send emails based on how often people engage 02:23 – Drip 03:07 – Tell a consistent story 03:27 – Consider what you are emailing 04:13 – Build trust with you audience before sending sales stuff 04:27 – Have a ratio between value content and sales emails 3 Key Points: Each email should make your audience look forward to the next. You need to put value in each email. Trust between you and your audience needs to be established. Resources Mentioned: Mailchimp – Another email system Neil mentioned Drip – Email system mentioned by Eric Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2 Okt 20168min

In Episode #62 Eric and Neil discuss their secrets for successfully recording and promoting podcasts. Listen as they share the physical tools they use, they software they rely on to produce The Marketing School, and the key concepts you need to master if you want to successfully promote your show. Time Stamped Show Notes: 00:25 – Today’s Topic: The Art of Promoting and Recording Podcasts 00:35 – Microphones and recording multiple times 01:15 – Recording software 01:18 – Quicktime 01:25 – Issues Neil and Eric experienced 01:58 – ECamm 02:25 – Screenflow crashed twice 02:33 – Microphones to use 02:35 – Blue Yeti 02:40 – ATR2100 02:55 – iPhone microphone for backup 03:35 – Neil and Eric save 3 files for every recording 09:50 – Promoting a podcast 03:53 – Email blast 04:20 – Libsyn is not that accurate 04:41 – Product Hunt 05:59 – Email digest 05:29 – Shure MV88 06:30 – The BEST strategy in promoting 07:42 – The Art of Charm Podcast 08:37 – The more you can automate, the better 08:45 – Edgar 09:06 – Keep Retweeting episodes on Twitter 09:58 – As long as you’re providing value, you’re doing the right thing 10:11 – That’s the end of today’s episode!  3 Key Points: Use different tools and software when recording. Always have a backup—ALWAYS. Interview other people who are already popular—let their networks do the promotion for you. Resources Mentioned: Quicktime – The most stable software for Neil ECamm – Software Eric and Neil uses when on Skype Screenflow – Another software for recording Blue Yeti – Mic Eric is using in this podcast ATR2100 – Another mic Eric and Neil uses Libsyn – Used to track podcast statistics Product Hunt – Website where Erik lists their podcast Shure MV88 – Eric’s iPhone mic The Art of Charm Podcast – A podcast Eric mentioned Edgar – Tool that sets your social media posts Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

1 Okt 201613min

In Episode #61 Neil and Eric talk about the differences between hiring in-house, hiring consultants and hiring agencies. Listen as they highlight the pros and cons, share what works for their own businesses, and the stunning advantages of outsourcing. Time Stamped Show Notes:  00:29 – Today’s Topic: The Pros and Cons of Hiring In-house Versus Agency Versus Consultant 00:42 – Neil never hires agencies—only specific consultants 01:08 – Eric has an agency but would not hire an agency 01:45 – Eric would go to Angel List, Indeed or Forced Hiring 02:08 – How the Forced Hiring tactic works 02:10 – Using LinkedIn 02:52 – The easy way is to just look for an agency 02:58 – Agencies do not fully understand your product 03:18 – Be mindful of relationship dynamics 03:26 – Think about why you want to hire 03:34 – In-house for managing the whole process 03:42 – Freelancer for a specific task 03:48 – Consultant for helping in strategy 04:10 – It depends on the task you want to get done 05:00 – Optimize costs and results 05:40 – Working with the big ones means paying for the brand name 06:35 – Consider your company’s culture—don’t hire solely for the results 07:16 – End of today’s episode! 3 Key Points: Agencies bring convenience, but significant expense as well. Hiring for what you need done and what fits your culture. Don’t look at just the costs; look at the results as well. Resources Mentioned: Angel List and Indeed – Where Eric would search for consultants Forced Hiring – A tactic which Eric wrote a blog about LinkedIn – A social media platform where you can generate leads Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

30 Sep 201610min