I shrunk Britain’s #1 bread. Did anyone notice?
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefitin...
11 Nov 202422min
Can I persuade 20 strangers to listen to Nudge?
Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tacti...
4 Nov 202431min
Lessons from the longest study on human happiness
What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if the...
28 Okt 202432min
Is the “godfather of influence” still relevant?
Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate wh...
21 Okt 202439min
Everything I know about creativity is false
This advice has changed the way I work. Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one stud...
7 Okt 202431min
This professor increased my sales by 6x
Professor Danny Zane told me to slightly change how I promote my products. His advice increased my sales by 600%. Today, on Nudge, I reveal what he told me. Danny’s webpage at Lehigh: https://busin...
30 Sep 202428min
This is why your boss makes bad hires
Tesco is the largest UK employer. They conduct almost 1 million interviews a year, yet I think they might be pointless. Today, I will share psychological studies showing common interview flaws. I expl...
23 Sep 202419min
