Our Brands, Our Selves
Hidden Brain18 Jan 2021

Our Brands, Our Selves

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.


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Mind Reading 2.0: The Double Standard

Mind Reading 2.0: The Double Standard

It’s easy to spot bias in other people, especially those with whom we disagree.  But it’s not so easy to recognize our own biases.  In the latest in our "Mind Reading 2.0" series, we revisit a favorit...

14 Feb 202248min

Mind Reading 2.0: How others see you

Mind Reading 2.0: How others see you

It's not easy to know how we come across to others, especially when we're meeting people for the first time. Psychologist Erica Boothby says many of us underestimate how much other people actually lik...

7 Feb 202250min

Mind Reading 2.0: Why did you do that?

Mind Reading 2.0: Why did you do that?

As we go through life, we’re constantly trying to figure out what other people are thinking and feeling. Psychologist Liane Young says this ability to assess other people's thoughts ​is an extraordina...

31 Jan 202248min

My Unsung Hero: Sanaa Kerroumi's Story

My Unsung Hero: Sanaa Kerroumi's Story

Sanaa is on her train ride home when an angry man begins threatening her. Before he gets too close, a stranger intervenes. Please share the story of your unsung hero with us! To do so, record a voice ...

28 Jan 20226min

Minimizing Pain, Maximizing Joy

Minimizing Pain, Maximizing Joy

Life is often filled with hardships and tragedies. For thousands of years, philosophers have come up with strategies to help us cope with such hardship. This week, we revisit a 2020 conversation with ...

25 Jan 202252min

What Makes Relationships Thrive

What Makes Relationships Thrive

Everyone wants to be loved and appreciated. But psychologist Harry Reis says there’s another ingredient to successful relationships that’s every bit as important as love.If you like this show, please ...

17 Jan 202248min

My Unsung Hero: Wendy McDowell's Story

My Unsung Hero: Wendy McDowell's Story

It's 1979, and Wendy is eight years old, crying alone in an airport. Then she sees a woman in white walking towards her.In a few weeks we'll be running these episodes exclusively on the My Unsung Hero...

14 Jan 20225min

Changing Behavior, Not Beliefs

Changing Behavior, Not Beliefs

The rift between police and Black Americans can feel impossible to bridge. But in his work with police departments across the U.S., Yale psychologist Phillip Atiba Goff has found novel ways to address...

10 Jan 202248min

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