SPI 28: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog

#651 Connecting with your audience through podcasting can be a game-changing strategy for any brand. As you know, we're already helping many entrepreneurs take advantage of this opportunity. But what is the other, less often talked about, benefit of creating a show in your niche? This episode with Jess Larsen is mandatory listening for any podcaster. You see, Jess credits the interviews he's hosted on Innovation and Leadership with everyone from non-profit organizers to billionaires and movie stars as personal masterclasses from the people he looks up to most. The relationships you can build with top figures in your industry through podcasting are second to none! But how do you get high-profile guests on your show and create authentic connections that can help you grow your business? That's the focus of today's incredible chat with Jess. Don't miss our conversation, and enjoy! Show notes and more at SmartPassiveIncome.com/session651.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Feb 202336min

#650 Wednesday's chat with Selena Soo for episode 649 was a great reminder of the importance of building business relationships. But there is actually a different kind of networking that can solve our audience growth and monetization woes. The thing is, this strategy is not right for everyone. In fact, I've had multiple offers come my way over the years to take advantage of this, and I've always turned them down. So what am I talking about? In this episode, I want us to look at the pros and cons of joining a podcast network. This applies to other forms of content as well. Networks have been popping us for YouTubers, bloggers, and other creators for a while now. So would you benefit from joining these organizations, or would you be better off staying away from them? I hope the perspective I share today will help you make the best long-term decision for your brand. Show notes and more at SmartPassiveIncome.com/session650.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Jan 202312min

#649 The entrepreneurial journey can be a lonely one if we don't take the time to nurture supportive connections. But how do we build a business network to help us reach and impact millions of people in our niche? This is the topic of today's chat with Selena Soo. Through her signature publicity and marketing approach, Selena helps her clients build powerful relationships and become industry leaders. Our conversation is a deep dive into the best strategies for leveling up your brand through win-win partnerships with influencers in your space. We discuss using your goals and values to access relevant new and legacy media channels to grow your audience. Selena and I also cover the shortcuts to building new relationships through specific in-person and online events. I always say that digging your well before you're thirsty is hugely important. Selena shares the precise templates to do just that in this incredible session. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session649.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Jan 202338min

#648 Just-in-time learning—only acquiring new information when needed for the job at hand—has been hugely beneficial for me! To help you set the tone for 2023, I'd like to talk about two impactful books that have helped me level up my skill set at pivotal moments in my journey. Tiny Thunder by Sue Rice has yet to take off, but it comes highly recommended by my mentor James Schramko. This is a fascinating book about the kind of marketing that stops people in their tracks by leveraging the power of analogies. The second book I bring up today is one that you might already be familiar with. Rocket Fuel by Gino Wickman is a massively influential work that focuses on the relationship between visionaries and integrators in business. Having both types of people in your company is truly essential! Listen in on this session to learn more, and enjoy! Show notes and more at SmartPassiveIncome.com/session648.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Jan 202312min

#647 Budgeting is a scary word for a lot of people. We're so used to instant gratification now that putting off the lifestyle we want feels like an impossible task. But this kind of spending leads many into debt. So what steps can finally set us up for financial freedom? Today's guest, Jamila Souffrant of Journey To Launch, is one of the top personal finance thought leaders out there. Through her incredible podcast, she provides listeners with tools and resources to skyrocket their savings and unlock the path to independence. Be sure to check out my appearance on episode 292 of her show to find out more! So what are the best strategies for sustainable budgeting? How can we achieve our dream lifestyle and retire early? What are the safest investments we can make at any level? Don't miss this chat because Jamila and I cover all that and much more. Listen in, and take action! Show notes and more at SmartPassiveIncome.com/session647.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Jan 202341min

#646 All I wanted to do over the holidays was to play video games with my son. It's our tradition. But how I reluctantly ended up paying a stranger $125 to spend hours in his home with an overstimulated cat purring at me is just crazy. This bizarre series of events all started with a PC that broke down on me. But when I reached out to John, the computer repairman, on Yelp is when things started to get downright weird. You'll have to listen to today's episode to find out exactly what went down. I'll say this—The Yelp reviews didn't warn me about what would happen next. This is not how I thought I would spend my time off, but there's a lesson here about not giving up and how a nudge in the right direction can completely change things. It's also a great reminder about the power of building your story bank. Show notes and more at SmartPassiveIncome.com/session646.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Jan 202316min

# 645 If your answer is yes to the question I'm about to ask, you have to promise to listen in on this entire episode. I guarantee this conversation with Kelly Roach will absolutely rock your world! So, have you ever considered building a team to help you in your entrepreneurial endeavors? Imagine your brand running in a way that even if you had to stop working, you would still be able to serve your audience. Today's guest will provide the blueprint for hiring the dream team that will take your vision to the next level. We cover everything from finding your first hire to building the infrastructure for ongoing success. If you struggle with burnout, you'll learn how to set up systems that lead to actual freedom and insure you against the times when "life happens." This is one of my favorite episodes ever, so buckle up and enjoy! Show notes and more at SmartPassiveIncome.com/session645.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Jan 202344min

#644 What are your goals for 2023? It's well known that New Year's resolutions tend to fall by the wayside at the first hint of adversity. But is there anything we can do to make our new habits stick? In this episode, I want to share a mindset shift that has changed how I set and achieve my goals. This is something that's very effective because it addresses the perfectionism holding many of us back. What I'm talking about is giving ourselves permission to make mistakes along the way. It's important to realize that one missed day, one mishap, or a single error likely won't compromise our progress. But the key for me is not making the same mistake twice. At the very least, I try not to make the same mistake twice in a row. Listen in on today's session to learn how I've incorporated this attitude into my work and personal life. Show notes and more at SmartPassiveIncome.com/session644.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Jan 202311min