SPI 28: Be Everywhere: Building a Profitable BRAND by Thinking Outside the Blog

#613 One of the best ways to help your audience is to write a book based on your knowledge and experience. However, the key to connecting with readers is going from what you know to discovering your true message. But what does that even look like? How do you go from just sharing information to inspiring and motivating people to take real action? My guest, Azul Terronez, teaches people how to do exactly that. He is the CEO of Authors Who Lead, where he and his team help leaders write and publish the kinds of books that take brands to the next level. In this episode, we discuss the book landscape today and the business behind it. We also look at Azul's incredible company and how he's removing himself as a bottleneck and allowing other coaches to teach his method. This is a great episode for you if you’re looking for strategies to elevate your brand and stand out. Show notes and more at SmartPassiveIncome.com/session613.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Sep 202243min

#612 As I was listening to Alex Hormozi talk about his content creation method at Grow With Video Live in Las Vegas, I was kicking myself. Why haven’t I been doing this?! We’ve already shared this strategy in the first issue of our fantastic weekly newsletter, Unstuck. That’s where you can get quick, powerful tips to help you move your business to the next level. People are raving about it, so make sure to join us there as well. Alex's process is a tactic I like to call crowdsparking. Inspired by crowdsourcing, it’s essentially sharing your ideas and thoughts publicly as you come up with them. The goal is to test their potential and to see which of them spark conversations and gain traction. This allows you to put your time behind content ideas that you know your audience is excited about. I've been doing this on Twitter, and it’s fantastic to get instant feedback and know where I should focus my energy. Show notes and more at SmartPassiveIncome.com/session612.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Sep 202211min

#611 We've all been guilty of this at some point—setting goals and having a vision for our lives but not backing it up with the beliefs and plans to make it a reality. That's exactly what I’m chatting about with my fantastic guest, John Assaraf. You’ll hear all about his entrepreneurial journey, how he went from earning $1.65 an hour to founding companies worth billions. He is also a behavioral neuroscience researcher, best-selling author, and one of the top success coaches in the world. John gives you the science-backed tools you need to start rewiring your mind for success today. We talk about setting goals the right way and how to achieve them by avoiding the four obstacles that stand in your way. John and I also discuss belief systems, confirmation bias, and impostor syndrome while giving you the strategies you need to win big. I can't wait for you to hear this episode and apply these tactics! Show notes and more at SmartPassiveIncome.com/session611.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Sep 202244min

#610 What is the number one strategy you should focus on in the coming years? At SPI, we believe that community is a massive part of the future of entrepreneurship. I'm pulling back the curtain today and revealing the exciting things we've been working on behind the scenes. Joining me are three brilliant members of our team. Jillian Benbow is the Community Experience Director at SPI. You’ve heard from her in episode 495, but today she introduces you to our newest community managers. David Masnato manages SPI Pro, while Ashley LaGrow is at the helm of our brand new Learner Community that we can’t wait to unveil! We talk about what it is and who it's for, and we give you a sneak peek at what we have in store for our members. You also get a look at our entire community strategy, with takeaways to help you future-proof your business. Whatever level you’re at, we have you covered at SmartPassiveIncome.com/community. Show notes and more at SmartPassiveIncome.com/session610.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

9 Sep 202225min

#609 As entrepreneurs, we often have legal questions but don’t even know where to start looking for answers. That’s why I wanted to create a go-to resource for us and shed some light on the common issues we might encounter in our businesses. I’m very excited about this episode because I’m chatting with my attorney, Mark Stansbury. He is a partner at Stansbury Weaver, where they’re rejecting the traditional law-firm model and have come up with fantastic new ways to serve entrepreneurs and startups. So when is the right time to register an LLC, and what about trademarking a name? What if someone is already using a similar name? Can you use other people’s content in your videos or podcast? And what can you do if someone else is using your content and making money off of it? Make sure to join us for this incredibly informative chat with Mark to find out more. Show notes and more at SmartPassiveIncome.com/session609.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Sep 202239min

#608 I'm not afraid to admit when I make a mistake, and that’s exactly why I’m publishing this episode. You’ve heard me say this, “Nobody wakes up in the morning wanting more emails.” I was wrong about that, and I’ll tell you exactly why. There are newsletters that contain valuable niche content that people are excited to see pop up in their inboxes. James Clear’s 3-2-1 Newsletter, the Hot Pod newsletter for podcast industry news, and Morning Brew are great examples of this. The team and I have been hard at work to create something similar for the SPI audience. Today I want to introduce you to the Unstuck newsletter. With concise, five-minute lessons to help you get unstuck, this will be our weekly email that you can’t wait to read. Every message contains a story that will inspire you, and we’ll provide the resources you need to move to the next level in your business. We’re very excited to hear what you think! Show notes and more a SmartPassiveIncome.com/session608.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Sep 202210min

#607 What would you be able to accomplish if you had a second brain helping you? And no, science hasn’t found a way to clone your brain yet. What I’m talking about is a digital system that allows you to manage information and deliver high-quality work with less effort. Today’s guest, Tiago Forte, is a knowledge management expert. He helps thousands of people get more done through his unbelievable productivity course, Building a Second Brain. We talk about everything from finding the right software tools for your needs to Tiago’s CODE and PARA systems for note taking. He’s a big fan of acronyms, but you’ll find out what this all means and how these systems can revolutionize your work-life. This is a fascinating chat with Tiago, and we get into the step-by-step process you can use to take your productivity to the next level. Show notes and more at SmartPassiveIncome.com/session607.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Aug 202239min

#606 What is our most important job as marketers? The number one thing we should do is help people make decisions. When potential customers come across our products they need to be able to understand if what we’re offering is right for them or not. So how do we do that? We’re talking about my OREO marketing strategy in this great Follow-Up Friday episode. That sounds delicious, I know, but OREO stands for objection, rebuttal, example, and outcome. I’ll give you an in-depth look at each of these four steps today, and you’ll be able to apply this simple tactic to your products and services. Once you understand the objections you hear and you address them directly with facts and real-life stories from your audience, you’ll get clear yes or no decisions from potential customers. So listen in on today’s episode for some tasty tips that will take your sales to the next level! Show note and more at SmartPassiveIncome.com/session606.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Aug 202212min