SPI 111: The Life of a Brand New Visitor

#739 Paying for ads is a fine way to get more followers on Instagram. It's what Meta wants you to do. But what are some of the more organic ways to boost your growth? In today's episode, I'm chatting ...

6 Dec 202338min

#738 The demographics we use to define our target audiences aren't actually helping us. Think about it—is it really the case that the people you want to attract share the same age, gender, or location...

1 Dec 202317min

#737 What is an advantage you have that almost feels like cheating? Is there something you can do that others can't or won't, and how do you leverage it to uplevel your brand? All of us can find our e...

29 Nov 202343min

#736 What's the point of building a business if you can't maintain it? If you want to follow your vision and have free time to sustain and enjoy it, you have to understand the vertical thinking succes...

24 Nov 202330min

#735 Many of us believe we need to reach millions of people to make a living online. We then fall into the trap of going as broad as possible with our content. But what if a small targeted audience is...

22 Nov 202337min

#734 What is your personal philosophy? What are the thoughts that guide your actions? Understanding what drives you is the key to staying motivated and overcoming procrastination. This is how you 10x ...

17 Nov 202330min

#733 "Who am I to stand out? Who am I to show off to other people?" That's the impostor syndrome in many of us talking. Falling for it and then underselling ourselves feels safe because we don't see t...

15 Nov 202338min

#732 The days of writing blog posts, getting easy traffic from Google, and monetizing your content with ads or products are gone. So, what's the best way to build an audience today? "If you want to go...

10 Nov 202315min