SPI 384: An Essay to All Entrepreneurs, Business Owners, and Marketers

#618 How do you know your course is worthy of the price tag? What are the solutions you provide, and what are the transformations your students can expect to see? What do you want them to say about you and how you served them? Today’s guest host, Marla Bainbridge Martinez, will walk you through her REFOCUS system to help you answer these questions and take your courses and testimonials to the next level. These Teaching Friday episodes hosted by SPI Pro members are always jam-packed with actionable tips, so make sure you listen in. Marla’s business, Refocused Income, helps course creators build learning experiences that deliver results and lead to glowing reviews. In this session, she walks you through exercises that teach you how to organize your content optimally. She also helps you understand the strategies you can use to supercharge your social proof through testimonials and referrals. Enjoy! Show notes and more at SmartPassiveIncome.com/session618.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Okt 202223min

#617 One thing that’s true about content creation is that consistency breeds legitimacy. But what if you keep putting in the hours and still don’t gain any traction? With no likes and no views coming in, what should you do? Vanessa Lau quit her Fortune 500 job to become a YouTuber, but finding her niche wasn’t easy. She now has over 600K followers and runs a multimillion-dollar company helping entrepreneurs and creators build businesses using social media. Vanessa and I start right at the beginning with the strategies you should use to find a niche. We compare platforms and discuss the vital importance of market research for beginners. We also talk about why Instagram is the best platform to get clients on when you’re just starting. Vanessa even shares some game-changing tricks I had no idea about, so this chat is valuable for entrepreneurs at any level. Make sure to listen in on this one! Show notes and more at SmartPassiveIncome.com/session617.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Okt 202254min

#616 Often we look at success stories, and it almost seems like they came out of nowhere. Yet when we dig deeper into what it takes to become an overnight success, we almost always find years of hard work leading up to it. I’m so excited to share a huge milestone with you today! Many SPI listeners are already following my journey in the Pokémon space through Deep Pocket Monster on YouTube. So what’s the big news? Well, that channel just hit 250,000 subscribers! What?! 250K subscribers in under two years is insane! But the truth is that everything I learned about videos since 2009 went into it. This “overnight success” has been more than a decade in the making. In this episode, I want to share three essential strategies I use to grow Deep Pocket Monster. You can apply these tips to any platform, so join me for a special episode to learn all about them! Show notes and more at SmartPassiveIncome.com/session616.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

30 Sep 202218min

#615 Things are not like they used to be. You've noticed, I'm sure. But the best ways of adapting to an ever-changing business landscape are less than obvious. So what should you do to reach more people? What are the marketing strategies that actually work right now? I’m so excited to have Amy Porterfield back on the show to share her expertise with us. Amy is among the most knowledgeable marketers you will ever listen to, and she absolutely delivers in essential this episode. This chat is jam-packed with golden nuggets for entrepreneurs at any level. We get an email marketing masterclass, an in-depth look at webinars that convert like crazy, and podcast growth tips galore. Amy and I also go deep on video content, courses, surveys, quizzes, and much more. This is one of the most valuable podcast episodes to listen to, so enjoy! Show notes and more at SmartPassiveIncome.com/session615.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Sep 202241min

#614 As you listen to this episode, I want you to go through a quick exercise with me. You can just do it in your head, but the real magic happens when you put pen to paper. My good friend, Chris Ducker, calls it the 3 Lists to Freedom. As the name suggests, we’ll be creating three lists to help us move forward in our businesses and have more time for the things we love. I’ll walk you through each step, but pay close attention to the final one. That’s going to be the “money list” that can make the difference between a scrappy entrepreneur and a CEO. We talk about why and how to remove yourself as a bottleneck in your business, even though it might be hard to let go of certain tasks you might be great at. This is a valuable exercise that has saved me countless hours. I can’t recommend it enough! Show notes and more at SmartPassiveIncome.com/session614.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

23 Sep 202212min

#613 One of the best ways to help your audience is to write a book based on your knowledge and experience. However, the key to connecting with readers is going from what you know to discovering your true message. But what does that even look like? How do you go from just sharing information to inspiring and motivating people to take real action? My guest, Azul Terronez, teaches people how to do exactly that. He is the CEO of Authors Who Lead, where he and his team help leaders write and publish the kinds of books that take brands to the next level. In this episode, we discuss the book landscape today and the business behind it. We also look at Azul's incredible company and how he's removing himself as a bottleneck and allowing other coaches to teach his method. This is a great episode for you if you’re looking for strategies to elevate your brand and stand out. Show notes and more at SmartPassiveIncome.com/session613.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Sep 202243min

#612 As I was listening to Alex Hormozi talk about his content creation method at Grow With Video Live in Las Vegas, I was kicking myself. Why haven’t I been doing this?! We’ve already shared this strategy in the first issue of our fantastic weekly newsletter, Unstuck. That’s where you can get quick, powerful tips to help you move your business to the next level. People are raving about it, so make sure to join us there as well. Alex's process is a tactic I like to call crowdsparking. Inspired by crowdsourcing, it’s essentially sharing your ideas and thoughts publicly as you come up with them. The goal is to test their potential and to see which of them spark conversations and gain traction. This allows you to put your time behind content ideas that you know your audience is excited about. I've been doing this on Twitter, and it’s fantastic to get instant feedback and know where I should focus my energy. Show notes and more at SmartPassiveIncome.com/session612.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

16 Sep 202211min

#611 We've all been guilty of this at some point—setting goals and having a vision for our lives but not backing it up with the beliefs and plans to make it a reality. That's exactly what I’m chatting about with my fantastic guest, John Assaraf. You’ll hear all about his entrepreneurial journey, how he went from earning $1.65 an hour to founding companies worth billions. He is also a behavioral neuroscience researcher, best-selling author, and one of the top success coaches in the world. John gives you the science-backed tools you need to start rewiring your mind for success today. We talk about setting goals the right way and how to achieve them by avoiding the four obstacles that stand in your way. John and I also discuss belief systems, confirmation bias, and impostor syndrome while giving you the strategies you need to win big. I can't wait for you to hear this episode and apply these tactics! Show notes and more at SmartPassiveIncome.com/session611.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Sep 202244min