SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Avsnitt(928)

SPI 829: The Truth About Stealing like an Artist with Todd Herman

SPI 829: The Truth About Stealing like an Artist with Todd Herman

#829 Getting caught using other people's content is not a good look. On the flip side, we should also try to protect our own work against theft! So, where's the line between inspiration and copying? H...

16 Okt 202448min

SPI 828: Is This the Best Learning Tool? Exploring NotebookLM

SPI 828: Is This the Best Learning Tool? Exploring NotebookLM

#828 Do you ever wish you could condense everything you need to read and learn into a podcast episode? If you're anything like me, that should sound pretty good faced with today's information overload...

11 Okt 202416min

SPI 827: Win Big with Your First Physical Product with Thiefaine Magre

SPI 827: Win Big with Your First Physical Product with Thiefaine Magre

#827 How do you create and sell your first physical product in today's digital world? If you've ever asked yourself that question, today's expert guest has the answers you're looking for! Thiefaine Ma...

9 Okt 202443min

SPI 826: HUGE UPDATE!

SPI 826: HUGE UPDATE!

#826 I'm so excited about the future of SPI! We have big changes coming and today's episode will loop you in on some of them. Don't worry, though, we're not going anywhere! Listen in on this revealing...

4 Okt 202443min

SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

SPI 825: Behind the Scenes of a Major Rebrand & Lessons Learned After a Hard Fail

#825 Having a narrow focus is a fantastic way to run a business! But what happens when you set your sights on more ambitious goals? This is what I'm discussing with ConvertKit CEO Nathan Barry today. ...

2 Okt 202439min

SPI 824: Quality or Quantity—Here’s What’s Working (Shorts Update)

SPI 824: Quality or Quantity—Here’s What’s Working (Shorts Update)

#824 I am shocked at the results of my Shorts experiment. It's only been two months, but I've already amassed over a hundred million views. That's just part of it, though. The big surprise is the mone...

27 Sep 202415min

SPI 823: Top Landing Page Dos and Don’ts with Martin Cris

SPI 823: Top Landing Page Dos and Don’ts with Martin Cris

#823 When someone's on your website, what are the best practices that convert them from visitor to buyer? If you want more newsletter subscribers, how do you design a landing page that gets the job do...

25 Sep 202436min

SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland

SPI 822: Why Small Communities Win Big—Roundtable with Natalie Franke and Matt Gartland

#822 Why do we let vanity numbers get in the way of making a meaningful impact? Instead of gathering a large audience, one of the most powerful things we can do is bring people together in small group...

20 Sep 202449min

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