SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#773 How effective is the marketing copy around your products? For many entrepreneurs, this is one of the aspects of online business they struggle with the most. And the truth is, there are no shortcu...

3 Apr 202450min

#772 Regular listeners know I love bringing you along for the journey as I start new projects. Listen in to get a first glimpse at the software venture I hope will provide a game-changing solution for...

29 Mars 202420min

#771 What comes to mind when you think about recording video? Many people let their aversion to being on camera hurt the growth of their brands. Still, we all know we need to get comfortable with this...

27 Mars 202445min

#770 Making your first hire is a massive step in your entrepreneurial journey! If you're onboarding your first employee or contractor or need a refresher on being an effective team leader, listen in b...

22 Mars 202415min

#769 Very few people work the same job their whole lives anymore. Even so, many of us still perceive having to change careers as having failed. But what if a new role is actually an opportunity? This ...

20 Mars 202451min

#768 We need to talk about pricing. Specifically, we need to discuss how discounts are hurting your business! Don't get me wrong—special offers can work wonders for your sales. So why would we want to...

15 Mars 202413min

#767 The strategies we used to rely on for growth on YouTube aren't working anymore. So, what are up-and-coming creators doing to build an audience? Which tactics get you more views and subscribers ri...

13 Mars 202440min

#766 Podcasting is a powerful way to generate revenue, but what are your monetization options if you're not reaching a massive audience yet? The thing is, big sponsors expect a minimum of ten thousand...

8 Mars 202421min