SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 757: The Creator Network Literally Grows Your Email List

SPI 757: The Creator Network Literally Grows Your Email List

#757 What happens when you stop competing and start collaborating with other creators? This is actually the most effective online growth strategy today. But can we apply this concept to email and news...

7 Feb 202447min

SPI 756: Nervous Much? Me Too.

SPI 756: Nervous Much? Me Too.

#756 I still get nervous all the time. Before recording podcasts, speaking in front of crowds, coaching students, and everything else! Are people going to like me? Will they enjoy what I have to share...

2 Feb 202411min

SPI 755: The Secrets to Launching a Million-Dollar Business with Noah Kagan

SPI 755: The Secrets to Launching a Million-Dollar Business with Noah Kagan

#755 If you want to start a business, focus less on the how and more on the now. You see, overcoming the fears that stop you from even trying is the key to building life-changing success! That's why I...

31 Jan 202448min

SPI 754: How to Serve Other Languages and Grow Your Business with Anne Truran

SPI 754: How to Serve Other Languages and Grow Your Business with Anne Truran

#754 In most niches, non-English languages are often underserved. These US and international audiences are a huge market you can tap into to provide value and create new connections! Here's the best p...

26 Jan 202425min

SPI 753: Working with an Executive Assistant for 10 Years—What Did We Learn?

SPI 753: Working with an Executive Assistant for 10 Years—What Did We Learn?

#753 I wouldn't be where I am in business and life without Jess Lindgren, my incredible executive assistant. That's a fact! To help you level up and foster a similar relationship, Jess and I share an ...

24 Jan 202431min

SPI 752: How to Convert Followers into Customers with Jeff Gargas

SPI 752: How to Convert Followers into Customers with Jeff Gargas

#752 Many of us would hate to come across as too salesy. In fact, we often overcorrect to the point where it's difficult for people to buy from us. But here's the thing—if you have a good product, you...

19 Jan 202422min

SPI 751: Matt and Pat Talk about the Future of SPI

SPI 751: Matt and Pat Talk about the Future of SPI

#751 At SPI, we want to use our success to build something that helps you on your business journey. And honestly, shame on us if we don't! For today's episode, I hit the record button on the kind of c...

17 Jan 202453min

SPI 750: Why You Have to Bring People Together

SPI 750: Why You Have to Bring People Together

#760 Hot take—the algorithms are breaking our brains! You see, before we each had personalized feeds on every platform, people were more or less tuning in for the same cultural events. The series fina...

12 Jan 202412min

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