SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

SPI 386: The Upside-Down Content and Product Strategy with Todd Tressider

#386: Todd Tresidder, a financial planning expert and author of How Much Money Do I Need to Retire, explains his unique upside-down content strategy. You may remember Todd from episode 200, where we discussed content audits. In this episode, we discuss content audits again, how he uses keywords in part to determine what content to cover, and how courses fit into his content strategy so that he makes sure he is serving his audience well. Podcast show notes available here: https://www.smartpassiveincome.com/session386 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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SPI 732: Don't Go It Alone

SPI 732: Don't Go It Alone

#732 The days of writing blog posts, getting easy traffic from Google, and monetizing your content with ads or products are gone. So, what's the best way to build an audience today? "If you want to go...

10 Nov 202315min

SPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox

SPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox

#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be yourself" advice in your business for fantastic res...

8 Nov 202339min

SPI 730: First to Act

SPI 730: First to Act

#730 Everything's already been done! That's one of the common excuses we come up with to stop us from starting a business. We tell ourselves all the good ideas are exhausted and that there's nothing n...

3 Nov 202311min

SPI 729: How to Quit Your Corporate Job for Good with Brian Luebben

SPI 729: How to Quit Your Corporate Job for Good with Brian Luebben

#729 Most people never take the leap to pursue the life they've always wanted. Often, it's because they're too afraid to quit their traditional jobs. That's why I've invited Brian Luebben of The Actio...

1 Nov 202344min

SPI 728: What Will Matter?

SPI 728: What Will Matter?

#728 For better or worse, your choices today are a glimpse into how your life will turn out. I still remember the months I spent wallowing in self-pity after getting laid off in my mid-twenties, the s...

27 Okt 202311min

SPI 727: An Epic SPI Success Story with Jackie Nourse

SPI 727: An Epic SPI Success Story with Jackie Nourse

#727 I'm always harping on the importance of starting a podcast to grow your brand. And for good reasons! But what would happen if you were to take my advice and the first piece of feedback you receiv...

25 Okt 202338min

SPI 726: Name It.

SPI 726: Name It.

#726 Much of the knowledge I acquired when I started blogging is still with me. I have my early inspirations, Darren Rowse, Yaro Starak, and Seth Godin, to thank for that! In fact, one of Seth Godin's...

20 Okt 202310min

SPI 725: The #1 Way to Scale Up Your Business with Eric Partaker

SPI 725: The #1 Way to Scale Up Your Business with Eric Partaker

#725 The seven words that hold you back more than any other are "It is faster to do it myself." This kind of short-term thinking leads to burnout and stunts your business growth. But what is the most ...

18 Okt 202336min

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