SPI 507: The Formula for Launching a Product with Jeff Walker

SPI 507: The Formula for Launching a Product with Jeff Walker

#507 Maybe you've heard the name Jeff Walker. Even if you haven't, you've probably heard of something called the Product Launch Formula (PLF). If you've been in business online for any number of years, PLF has become the staple way that people launch their products online. It's also referred to as the “three-video series formula” for pre-launching a product of any kind: a service, a physical product, digital product, online course, training—you get the picture. PLF has become ingrained in the world of internet marketing and online business, and today, we're talking with the man himself, the legend, Jeff Walker. Jeff "launched" his book Launch in 2014, and it went on to become a New York Times bestseller. He recently came out with a new, revised version of the book that updates the PLF formula to cover how to launch products in today's world, with shorter attention spans and shorter sales cycles. This is Jeff's first time on the show, and he's going to share with us his framework for launching a product online today, using the updated and enhanced version of the PLF formula that's been helping entrepreneurs make sales since 1996. This is a highly valuable episode that I'm sure many folks will want to listen to more than once. Let's hear it all from the guy who created the system that's made over a billion dollars for entrepreneurs. Show notes and more at SmartPassiveIncome.com/session507.

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SPI 891: What's Working as a Paid Speaker Right Now

SPI 891: What's Working as a Paid Speaker Right Now

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17 Sep 202539min

SPI 890: What's Working in Sponsorships and Brand Deals Right Now

SPI 890: What's Working in Sponsorships and Brand Deals Right Now

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In ...

10 Sep 202525min

SPI 889: Ultraspeaking with Tristan de Montebello

SPI 889: Ultraspeaking with Tristan de Montebello

#889 In business and in life, we need connection to thrive. So what is the number one superpower for building deep relationships? The answer is communication! That said, it's not enough to become a gr...

5 Sep 202541min

SPI 888: What's Working in Affiliate Marketing Right Now

SPI 888: What's Working in Affiliate Marketing Right Now

#888 You don't need a following to win big online. With algorithms pushing content to targeted audiences, you can serve and earn right away. All it takes is connecting people in search of solutions wi...

3 Sep 202546min

SPI 887: The Long-Haul Leader with Chris Ducker

SPI 887: The Long-Haul Leader with Chris Ducker

#887 Hustle culture was wrong. Entrepreneurship is not about growth at all costs, and it's not about sacrificing your health for the sake of success. In fact, you'll never build a sustainable business...

29 Aug 202545min

SPI 886: What's Working on Email Newsletters Right Now

SPI 886: What's Working on Email Newsletters Right Now

#886 What if I told you that someone sharing vocabulary tips gets millions of email opens per month and makes seven figures? How about if I said someone's keto recipes for bodybuilders newsletter just...

27 Aug 202534min

SPI 885: What's Working on Social Media Right Now

SPI 885: What's Working on Social Media Right Now

#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can hel...

20 Aug 202529min

SPI 884: Personal Branding is More Important than Ever with Rory Vaden

SPI 884: Personal Branding is More Important than Ever with Rory Vaden

#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apar...

15 Aug 202539min

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