SPI 516: The Numbers Are Vital, but This Is More Important

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

SPI 269: How to Build a Massive Community Behind Your Physical Product with Tom from Chubbies

#269: Today, I'm joined by Chubbies co-founder Tom Montgomery to talk about selling a physical product with help from a massive, engaged community of fans. We talk about creating a unique brand voice with the help of video, using social to build community (not to sell), and using fan content in marketing. Podcast show notes available here: https://www.smartpassiveincome.com/session269 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Juni 201736min

SPI 268: How to Up Your Online (and Offline) Game with Jordan Harbinger

SPI 268: How to Up Your Online (and Offline) Game with Jordan Harbinger

#268: I'm joined again by the host of The Art of Charm Podcast, Jordan Harbinger, who sheds light on building better relationships and improving your non-verbal communication. Learn how to improve your non-verbal communication, why "keeping score" in relationships doesn't help, and how to improve your interview skills. Podcast show notes available here: https://www.smartpassiveincome.com/session268 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Maj 201756min

SPI 267: An Introduction to Video Advertising with Gideon and Anja from Veeroll

SPI 267: An Introduction to Video Advertising with Gideon and Anja from Veeroll

#267: Here today are Veeroll's Gideon Shalwick and Anja Kicken to offer a beginner's guide to video advertising for your online business. They share a step-by-step walkthrough for creating a YouTube video ad campaign, a five-part structure for honing your video ad's unique message, and the three things you don't want to get wrong with your video advertising. Podcast show notes available here: https://www.smartpassiveincome.com/session267 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Maj 201747min

SPI 266: How to Start Selling on Amazon with Ryan and Nick from Online Selling Experiment

SPI 266: How to Start Selling on Amazon with Ryan and Nick from Online Selling Experiment

#266: Online Selling Experiment's Ryan and Nick have built their thriving business selling products through Amazon, and they're here today to explain just how they did it. We discuss the Fulfillment by Amazon program, who this type of passive income is right for, and how to get started. Podcast show notes available here: https://www.smartpassiveincome.com/session266 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Maj 201753min

SPI 265: Shane and Jocelyn Sams and Their Awesome Advertising Strategy

SPI 265: Shane and Jocelyn Sams and Their Awesome Advertising Strategy

#265: Jocelyn and Shane Sams teach me their awesome advertising strategy. Learn how to use highly focused ads across platforms to build traffic for your business, even if you're a beginner; tips for choosing keywords and improving niche targeting; and their favorite platforms for attracting new business. Podcast show notes available here: https://www.smartpassiveincome.com/session265 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

10 Maj 201740min

SPI 264: How to Win with Paid Traffic with Rick Mulready

SPI 264: How to Win with Paid Traffic with Rick Mulready

#264: Here today is online advertisement expert Rick Mulready, sharing the secrets and strategies behind growing your business with Facebook ads. Rick addresses common misconceptions and hesitations surrounding Facebook ads, what you should prepare before getting started with Facebook ads, and strategies for finding and tracking your target audience. Podcast show notes available here: https://www.smartpassiveincome.com/session264 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3 Maj 20171h 4min

SPI 263: Laddering Up: How to Build a 7-Figure Business by Building a $7K per Month Business

SPI 263: Laddering Up: How to Build a 7-Figure Business by Building a $7K per Month Business

#263: Here today is Clay Collins, LeadPages CEO and co-founder, dropping expert knowledge on how to build a seven-figure business, step by step. Clay shares the concept of a "minimum viable audience," strategy for growing a business from six to seven figures, and how to learn to "ladder up." Podcast show notes available here: https://www.smartpassiveincome.com/session263 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

26 Apr 20171h 19min

SPI 262: Habit Forming Products with Nir Eyal, Author of Hooked

SPI 262: Habit Forming Products with Nir Eyal, Author of Hooked

#262: Here to talk about building habit forming products is Nir Eyal, author of Hooked and expert on how the mind creates habits. We talk about the triggers that lead users to products, how popular products can teach us about habit formation, and the difference between habits and addictions. Podcast show notes available here: https://www.smartpassiveincome.com/session262 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Apr 201737min

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