SPI 516: The Numbers Are Vital, but This Is More Important

SPI 516: The Numbers Are Vital, but This Is More Important

#516 We're going to talk some numbers today—and we're also going to go beyond the numbers. Here's one number: This podcast has gotten 65 million downloads and counting, which is awesome. And it's important to share numbers like that, because they represent social proof that the podcast is worth paying attention to. But there's something much more important than a number like 65 million: the people at the other end of it. On Wednesday, I spoke with Dustin Bakkie about accessibility and universal design. We talked about how creators and entrepreneurs can make our content more accessible to those who may be hearing or sight impaired, or have another disability. Everyone should have an equal ability to access the things we're creating. So, go ahead and listen to episode 515, if you haven't already. It's a great one, on a topic that's so important. That episode also got me thinking about numbers—big numbers like 65 million, and small numbers like ten. And how getting fixated on the numbers can cause us to make bad decisions, like not making our content accessible to everybody just because "enough" people can still access it. Most people who visit our websites and social channels are not going to need additional help to see or hear our content. So, does that mean we should ignore everybody else? No. If that were the case, then you wouldn't see handicap ramps or parking spaces anywhere. That's really what this is all about to me, serving the people in your audience, no matter who they are, no matter where they're from, no matter what challenges they might have. And that's why I still, every single month, love having direct conversations with people in my audience. That's where that number ten comes in, and it's what I want to talk about in today's follow-up Friday episode. Show notes and more at SmartPassiveIncome.com/session516.

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SPI 221: An Unknown Way to Boost Sales and Increase the Size of Your List—Back with an SPI Student

SPI 221: An Unknown Way to Boost Sales and Increase the Size of Your List—Back with an SPI Student

#221: My guest today is a Smart Passive Income "student," here to share the innovative strategy he's used to earn affiliates and grow his business. Ken shares great advice for how to turn offline, "techno-phobic" business owners into online partners. Podcast show notes available here: https://www.smartpassiveincome.com/session221 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

6 Juli 201652min

SPI 220: An Interview with Make-A-Wish Co-Founder, Frank Shankwitz

SPI 220: An Interview with Make-A-Wish Co-Founder, Frank Shankwitz

#220: I'm honored to introduce you to Frank Shankwitz, one of the founders of an extraordinary non-profit called the Make-A-Wish Foundation. Frank shares what he has learned from leading a non-profit, what the non-profit and for-profit business worlds have in common, and the key to successful non-profit fundraising. Podcast show notes available here: https://www.smartpassiveincome.com/session220 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Juni 201633min

SPI 219: How Meghan Telpner’s Culinary Nutrition Academy Makes You Rethink Traditional Online Courses

SPI 219: How Meghan Telpner’s Culinary Nutrition Academy Makes You Rethink Traditional Online Courses

#219: My guest today is Meghan Telpner, creator of an incredibly successful online certification course for aspiring nutritionists. She shares the tools and platforms that she uses to run her course, incentivize enrollment, and foster accountability within her course. Podcast show notes available here: https://www.smartpassiveincome.com/session219 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Juni 201636min

SPI 218: Starting an Online Course? Best Practices and Getting People to Follow Through with Ankur from Teachable.com

SPI 218: Starting an Online Course? Best Practices and Getting People to Follow Through with Ankur from Teachable.com

#218: My guest today is the founder and CEO of Teachable.com, a platform that helps online course creators like me make money providing valuable instruction to their audience. We discuss how to create and sell online courses. Podcast show notes available here: https://www.smartpassiveincome.com/session218 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Juni 201634min

SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

SPI 217: Brik Book and How Brett Miller Quit His 6-Figure Job to Build LEGOs

#217: Brett Miller, creator of Brik Book, joins me to discuss selling physical products, from testing and marketing to manufacturing and shipping. Learn how to validate a business idea through Kickstarter. Plus, we have a surprise just for SPI listeners! Podcast show notes available here: https://www.smartpassiveincome.com/session217 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Juni 201643min

SPI 216: Your Habits and the Story Behind Pavlok with Maneesh Sethi

SPI 216: Your Habits and the Story Behind Pavlok with Maneesh Sethi

#216: Maneesh Sethi joins me today to talk about Pavlok, a wearable device that helps you break unwanted habits. Listen in as we discuss both the science of habit formation and the process of building a hardware product. Podcast show notes available here: https://www.smartpassiveincome.com/session216 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Juni 201632min

SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)

SPI 215: How to Keep Up With Your Editorial Calendar (and How to Get Ahead)

#215: I'd like you to meet Janna, my Managing Editor, who's had an incredible impact on the consistency and quality of the content I make here on SmartPassiveIncome.com. We discuss the editorial process, the importance of banking content, and how to plan we go about planning content out. Podcast show notes available here: https://www.smartpassiveincome.com/session215 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Maj 201635min

SPI 214: How to Master Content Marketing with Neil Patel

SPI 214: How to Master Content Marketing with Neil Patel

#214: Neil Patel is back for another awesome episode, and this time he's sharing content marketing advice every single blogger should hear. We discuss the entire writing process from research to publishing and the promotion that comes afterward. Podcast show notes available here: https://www.smartpassiveincome.com/session214 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Maj 201637min

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