SPI 586: Excuses

#721 Finding an underserved audience and providing valuable free content is one of the quickest ways to build a massive brand online. But how do you turn your followers into paying customers? This is a challenging transition for many of us when we start charging for our work. My guest, Susie Bulloch of Hey Grill, Hey, has done an amazing job creating irresistible paid products to complement the free information that has defined her business. She runs the highest-trafficked barbecue and grilling recipe website, and today, we find out all about her journey and mission! Susie and I discuss everything from choosing a niche to monetizing your reach through ads, sponsorships, and affiliate marketing. We also talk about creating digital and physical products to serve your audience's unique needs and generate reliable monthly income. There's much to learn from Susie's growth, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session721.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Okt 202340min

#720 I didn't want to, but people I trust made me do something I otherwise would have never done. I won't keep you guessing—this is all about watching an anime. Specifically, One Piece. The show has over one thousand episodes! That's insane, but I was assured the story would be worth it. These are the kinds of things we're willing to take a chance on when we trust someone. So, what do I get out of this experience? As I've often said on the show, storytelling is vital for business success. In fact, it's the skill that will help you build the type of trust that gets people to spend their time and money with you. But building influence over people also comes with responsibilities. Today's session is all about having trust and stories as the foundation of your relationship with your audience. Tune in to learn more! Show notes and more at SmartPassiveIncome.com/session720.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Sep 202311min

#719 Today's guest is one of the first bloggers I followed when I started my online business journey. His content has been absolutely instrumental for me. Now, he's diving into podcasting and has created one of the few shows I subscribe to! Leo Babauta of Zen Habits is here to tell us why starting a podcast in 2023 is still a great idea. He also shares the mindset that has enabled him to stand out in a new medium right from the beginning. This is an inspiring conversation about minimalism and mindfulness in content creation! Leo and I tackle uncertainty and stress head-on and share tools and strategies to keep you moving toward your goals. Fair warning—Some tactics discussed today involve snakes, but we also provide nonvenomous solutions! If your work is meaningful, you're guaranteed to encounter resistance. So listen in to learn how to overcome the obstacles around your purpose and mission! Show notes and more at SmartPassiveIncome.com/session719.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Sep 202338min

#718 The strategy I share today will help you at any level, no matter what niche you're in. There's another bonus—this tactic also makes the world a better place. So what is it? Tune in because we explore the benefits of forming relationships with the up-and-comers in your space. I've been doing this with Deep Pocket Monster, my Pokémon YouTube channel, and the results have been amazing! Some of the smaller creators I've helped get a leg up are now on an incredible trajectory. While it might seem like this creates more competition for me, the truth is that these are now supportive friendships that lead to more growth for everybody. The key word here is abundance. Creating a brand is not a zero-sum game where someone else's success comes at your expense. So, who are the up-and-comers in your niche and how do you create mutually beneficial relationships with them? Listen in on today's episode to find out! Show notes and more at SmartPassiveIncome.com/session718.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Sep 20237min

#717 You can't know which of your ideas will take off before you try some of them. That's why taking asymmetrical risks, where the potential upside is much greater than your investment, is essential to get ahead today. But how do you apply this on your path to success, and what are the outdated rules you should break along the way? In this episode, Chris Guillebeau of The Art of Non-Conformity shares an inside look at his new book, Gonzo Capitalism: How to Make Money in An Economy That Hates You. I'm excited to have him back on the show because his experience in the online space is incredible! So, how do you succeed even when the odds are stacked against you? We cover a lot of ground in this session to answer that. Chris and I discuss building hybrid communities that function online and offline, monetizing your skill set, creating in the age of AI, event planning, and more. Listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session717.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

20 Sep 202338min

#716 I bought the equipment to start a podcast in 2008—but I was scared. In fact, putting my voice out there was so frightening that I didn't publish anything until 2010. But it wasn't long before I realized this show would become something special. Today, I want to take you back to that life-changing moment. Tune in because this session highlights why now is still a great time to create a new show around your brand! And with YouTube becoming a big player in the space, podcast discovery is about to change forever! That's why we added a video module to the upcoming Power-Up Podcasting 3.0. This newly overhauled version of our flagship course is the step-by-step solution you need to launch a successful show that gets found and grows your business! So check out SPI's All-Access Pass to unlock our community-powered course library! Show notes and more at SmartPassiveIncome.com/session716.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Sep 202311min

#715 Confidence is the action you take in the face of fear and uncertainty. If you're building a business, playing it safe can only get you so far. Instead, you need to build up the courage to swing for the fences! In this episode, Julie DeLucca-Collins of Go Confidently Coaching shares her expertise to help you find and achieve your version of success. She and I will walk you through the mindset and behaviors to help you check off your biggest goals! Julie also shares news of her upcoming TEDx talk. She gives us an inside look at the extensive process of applying, auditioning, and preparing for this event. So, what does it take to land a TEDx talk? How do you use your core values to move toward your goals? Why should you embrace failure as a necessary step? We discuss all this in today's perspective-shifting chat with Julie. Listen in for a serious dose of inspiration! Show notes and more at SmartPassiveIncome.com/session715.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

13 Sep 202341min

#714 I'm very disappointed in myself. You see, these last few years, I've achieved a lot with SPI and Deep Pocket Monster, my Pokémon YouTube channel. But at what cost? Here's the thing—I've been neglecting my health for too long. Eating well and exercising have slipped through the cracks, and I've just received some scary test results to reflect that. This is a different kind of episode, but listen in because my personal update might be the wake-up call you need to get your priorities in order. I'll share the results from my DEXA scan and discuss the steps I've taken to start regaining my health and vitality. I already feel better than I have in a long, long time! So, join me for today's session about health and the entrepreneurial journey to learn more. If we don't care for ourselves, we can't serve others. Listen in and take action! Show notes and more at SmartPassiveIncome.com/session714.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Sep 202314min