SPI 795: Thinking Small, Winning Big—the Unconventional Path of a Niche Software Company with Brenden Mulligan

#809 What was going on in your life that brought you here today? That's the kind of question you should ask your clients to understand them better. Once that happens, you'll speak their language in yo...

7 Aug 202432min

#808 You have to choose. Like most people, you can give up control of your time and attention to others. That's the default in today's world, but it's unlikely to put you on a path toward your goals. ...

2 Aug 202450min

#807 If we want to stay relevant as online creators, we have to keep reinventing ourselves! But how do we track the most effective tactics and strategies as they come and go? With limited time on our ...

31 Juli 202437min

#806 "If you build it, they will come." You've heard it a lot, but don't apply this movie quote to your online business. Instead, gather as big an audience as possible around your mission before launc...

26 Juli 202431min

#805 Even if you're working solo, going from freelancer to business owner is a powerful mindset shift you can make right now. In fact, just seeing yourself in this new light is enough to unlock opport...

24 Juli 202438min

#804 If you're the smartest person in the room, you're in the wrong room. Going at it alone is also not ideal for most entrepreneurs. That's why joining the right community in your space can be such a...

19 Juli 202450min

#803 "Just be yourself!" People dole out this kind of advice as if being on camera is the easiest thing in the world. But if you've ever been a guest on someone's podcast or had the chance to appear o...

17 Juli 202443min

#802 The creator economy is bigger than ever but also more complex than it used to be. That said, this ConvertKit update is the perfect example of a brand continuing to evolve and keep up with out nee...

12 Juli 202417min