The Secret to Collecting More Email Signups | Ep. #27
In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time Stamped Show Notes: 00:22 – How you can collect more email signups 00:38 – The importance of emails 01:15 – You have more control over your audience 01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start 02:25 – You can also use SumoMe 02:30 – Adding content upgrades to your posts 03:00 – Drive up your conversion rate 03:10 – Page takeovers 03:25 – Blends in with design and doesn’t look like a pop-up 03:50 – The power of a specific page takeover 04:30 – Use eBooks to generate traffic 05:10 – eBooks and partnerships 05:35 – Collect thousands of emails in a short time 05:45 – A helpful article on how to get tons of emails 06:33 – Building a product and using it to drive leads 07:15 – Tools are one of the most effective ways to collect emails 07:40 – It’s a way to give people value 07:50 – Animated GIFs for page takeovers 08:22 – Join us tomorrow! 3 Key Points: Using an exit pop-up is the easiest way to collect more emails. Use products to drive leads. Offer people something a value. That will make them actually want to give you their email. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
27 Aug 201611min
Neil & Eric's Best Unexpected CRO Wins | Ep. #26
In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – Moving products out of the eye frames 03:40 – Using a story format 04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co 04:40 – The Wayback Machine 04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test 05:35 – See an increase in traffic after 30 days 06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings 07:15 – Leave us a rating or review! Let us know what you like and what you don’t! 3 Key Points: SEO and CRO go hand in hand. Use stories to get better results. Update your posts to move them higher up in the rankings. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
26 Aug 201610min
How to Monetize Your Blog | Ep. #25
In Episode #25 Eric and Neil talk about how to monetize your blog. If you’re a passionate blogger with a good following, it’s time to start elevating your blog to a potential revenue source. Time Stamped Show Notes: 00:22 – The best ways to monetize your blog 00:35 – Look into affiliate marketing or performance marketing 01:10 – Collect money from sales 01:17 – ClickBank, Commission Junction, Share A Sale, Skimlinks 01:29 – Avoid ads at all costs 01:50 – You’ll make the least amount of money from ads 02:00 – Generate an email list 02:15 – You can sell your products through your email list 02:35 – Continually market to those people 02:45 – The concept of courses 03:00 – People making seven figures a year 03:20 – An example with eBooks and courses 03:57 – Don’t be too aggressive at the beginning. Wait for a loyal audience. 04:25 – Collect leads 04:45 – Take your blog content and create lead pages 04:55 – How to drive traffic to your lead page 05:45 – Monetizing a blog takes time. Think about your value to others first. 06:20 – Don’t push anything until you have a loyal following. 06:50 – Survey your audience to find out what problems they are facing. 07:10 – Work to solve those problems. 08:12 – Get people to commit before you launch your service. 09:00 – See you in tomorrow’s episode! 3 Key Points: Avoid ads at all costs. Generate a following before you push sales. Develop eBooks, courses, and other services that you can promote to people on your email list. Resources Mentioned: ClickBank, Commission Junction, Share A Sale, and Skimlinks – Resources to help you get into affiliate marketing with your blog Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
25 Aug 201612min
Neil & Eric's Biggest Marketing Failures | Ep. #24
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #24 Eric and Neil share their biggest marketing failures -- and the lessons they learned from them. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
24 Aug 201612min
Is it Worth it to Attend Marketing Events? | Ep. #23
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to attend marketing events. The biggest mistake that people make when they go to a marketing conference is that they don't have a value proposition. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
23 Aug 201613min
The Importance of Being a T-shaped Marketer | Ep. #22
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. There are specialists and there are t-shaped marketers -- also called growth hackers -- who understand a lot of different concepts of digital marketing. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
22 Aug 201611min
Why You Should Be Doing A/B Testing | Ep. #21
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be doing it. Enjoy! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
21 Aug 201613min
How to Become a Better Marketer | Ep. #20
In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Notes: 00:25 – How to become a better marketer 00:50 – Talking to the highest performers 01:20 – Find what’s working and what’s not 01:38 – Learning through reading 01:45 – Looking for case studies and then trying it out yourself 02:30 – Look for recent studies 03:00 – Where to find these case studies 03:10 – land-book.com, swiped.co, Growth Hacker 04:00 – What Runs Where, Which Test Won 04:30 – Looking for innovative stuff 04:40 – Infographics that are animated 05:30 – Going to social sites to see what’s new and replicating those strategies 06:30 – Having the right mindset 06:40 – Persistence and stubbornness 08:00 – Don’t give up too quickly 08:15 – Look at your data and survey your customers 09:00 – Find out where people are dropping off and why they aren’t buying 09:20 – Quantitative and qualitative data 09:50 – Develop an experimentation process (Brian Balfour’s blog post) 10:50 – Subscribe to get more marketing tactics! 3 Key Points: Connect with high performers to see what’s working for them. Read case studies and model successful marketing strategies. Analyze your data and survey your customers. Resources Mentioned: land-book.com, swiped.co, Growth Hacker, What Runs Where, and Which Test Won – Numerous resources to find marketing case studies and learn what the top marketing campaigns are doing Brian Balfour’s blog post – Tips to develop your experimentation process Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.
20 Aug 201614min
