#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards at ...

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In Challenging Times, Air Canada’s Giveback Program Shines a Light

In Challenging Times, Air Canada’s Giveback Program Shines a Light

Send a text Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air Can...

8 Feb 202129min

How Canada’s SCENE Stays Relevant, Innovative, Loved

How Canada’s SCENE Stays Relevant, Innovative, Loved

Send a text Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty prog...

2 Feb 202132min

Donatos’ Revamped Loyalty Program Gets Personal

Donatos’ Revamped Loyalty Program Gets Personal

Send a text Erin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in ...

28 Jan 202118min

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

Send a text Jodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U....

25 Jan 202120min

Team Engagement is Key to The GIANT Company’s Loyalty Launch

Team Engagement is Key to The GIANT Company’s Loyalty Launch

Send a text The GIANT Company is a U.S. supermarket chain that operates 186 stores in, Pennsylvania, Maryland, Virginia, and West Virginia. They operate full-scale supermarkets under the GIANT and MAR...

20 Jan 202129min

Consumer Community Grows Veggies Made Great Brand

Consumer Community Grows Veggies Made Great Brand

Send a text Veggies Made Great's goal is to inspire people to love eating veggies by creating high-quality, delicious, and nutritionally smart, veggie-rich foods that are ready to eat and available ev...

19 Jan 202124min

Domino’s Relies on Product Insurance to Build Customer Loyalty

Domino’s Relies on Product Insurance to Build Customer Loyalty

Send a text Vanessa Peña is the program leader of the digital experience at Domino’s, which is one of the world’s leading QSR brands in the pizza sector. Domino’s took home a gold in the CX Strategy c...

13 Jan 202110min

LEGO Goes After a Lifetime of Loyalty

LEGO Goes After a Lifetime of Loyalty

Send a text Jason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privatel...

12 Jan 202126min

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