#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send us Fan Mail When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple award...

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Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Loyalty Live Session | Karen Szarvas, Sr. Director of Customer Loyalty and Partnerships, The Vitamin Shoppe

Send us Fan Mail Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with The Vitamin Shoppe's Karen Szarvas to discuss customer loyalty/CX trends and the changing industry landsca...

21 Sep 202021min

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Loyalty Live Session | Bindu Gupta, Loyalty & Marketing Strategist, Comarch

Send us Fan Mail Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty3...

17 Sep 202015min

Tom Nichols, Author, The Death of Expertise Pt. 2

Tom Nichols, Author, The Death of Expertise Pt. 2

Send us Fan Mail Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Na...

17 Sep 202025min

Patrick Stewart, CEO, Apricot Lane Boutiques

Patrick Stewart, CEO, Apricot Lane Boutiques

Send us Fan Mail Patrick Stewart is CEO of Apricot Lane Boutiques, which has 75 locations throughout the U.S. and growing. He has an extensive career in retailing, and came to Apricot Lane in 2018 aft...

16 Sep 202029min

Tom Nichols, Author, The Death of Expertise

Tom Nichols, Author, The Death of Expertise

Send us Fan Mail Tom Nichols could impress anyone by the fact that he is a five-time Jeopardy! champion, and ranks as one of the best who has played the TV game. Add to it that he is a professor of Na...

15 Sep 202025min

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Dorothy Dowling, SVP and Chief Marketing Officer, Best Western

Send us Fan Mail Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hote...

10 Sep 202036min

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Loyalty Live Session | Sue Frech, Co-Founder and CEO, Vesta

Send us Fan Mail Loyalty360's Mark Johnson interviews with Vesta's Sue Frech to discuss customer loyalty/CX trends and the changing industry landscape. A few topics Mark and Sue discuss: What is one...

10 Sep 202021min

Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Loyalty Live Session | Kim Welther and Jeremy Riga, Baesman

Send us Fan Mail In this Loyalty Live interview, Kim Welther, VP, and Jeremy Riga, VP of Technology for Baesman and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing indust...

8 Sep 202024min

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