#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts

Send us a text When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Canadian market where large coalition programs are inter-matched with traditional brand-based customer loyalty efforts can be even more daunting. One of the ways to measure how brands enhance customer loyalty efforts is to look at the program’s metrics and KPIs. Another is to take home multiple awards ...

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#453: Leaders in Customer Loyalty: The CEO's Desk

#453: Leaders in Customer Loyalty: The CEO's Desk

Send us a text 2025 Customer Loyalty Trends Uncovered Welcome to Leaders in Customer Loyalty: The CEO’s Desk, a Loyalty360 original podcast series featuring exclusive executive insights from Loyalty3...

20 Juni 202522min

#452: Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

#452: Lenovo’s Jamie Linville on Building Authentic Connections and Empowering Small Businesses through Evolve Small

Send us a text In an increasingly dynamic marketplace, the role of customer loyalty has evolved far beyond transactional relationships. Today’s leading brands understand that loyalty must be earned th...

19 Juni 202530min

#451: Creating Unforgettable Moments: How VIP Nation Builds Loyalty Through Emotional Experience

#451: Creating Unforgettable Moments: How VIP Nation Builds Loyalty Through Emotional Experience

Send us a text For many fans, the first concert or professional sporting event they attend is more than just entertainment. It’s a core memory. It’s the roar of the crowd, the closeness of family, and...

12 Juni 202521min

#450: Leaders in Customer Loyalty: Industry Voices Modernizing Loyalty with Insight, Flexibility, and Emotional Connection: A Conversation with Beth McCoy, President of CORA Loyalty

#450: Leaders in Customer Loyalty: Industry Voices Modernizing Loyalty with Insight, Flexibility, and Emotional Connection: A Conversation with Beth McCoy, President of CORA Loyalty

Send us a text Brands currently face a variety of challenges including rising customer expectations, generational differences, and increasing desire for seamless omnichannel experiences. CORA Loyalty ...

10 Juni 202526min

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

#449: Loyalty for Good: How AARP Rewards Drives Emotional Engagement and Meaningful Change

Send us a text In the world of customer loyalty, few programs embody purpose as completely as AARP Rewards. More than a points-based platform, it’s a mission-driven engagement engine designed to empow...

5 Juni 202522min

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

#448: Leaders in Customer Loyalty: Industry Voices Personalization at Scale: How Blings Is Transforming Customer Loyalty with Real-Time Video

Send us a text In an era of short attention spans and digital overload, traditional loyalty communications are increasingly falling flat. For Yosef Peterseil, COO and Co-Founder of Blings, the solutio...

3 Juni 202521min

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

#447: Noodles & Company Builds Loyalty by Honoring the Noodle—and the Customer

Send us a text For over three decades, Noodles & Company has served globally inspired noodle dishes with a side of comfort. But in today’s competitive and value-conscious quick-service landscape, stay...

29 Maj 202532min

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

#446: Leaders in Customer Loyalty: Brand Stories | Cleveland Cavaliers Upping the Loyalty Game

Send us a text As one of the NBA’s most recognized franchises, the Cleveland Cavaliers are deeply woven into the cultural and civic fabric of their city. Behind the high-octane action on the court is ...

22 Maj 202528min

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