Ep74: (Part 3) After The Sale of Fuel 10K to Premier Foods: Barney Mauleverer

"What is Susan who's 40 talking about with her friends when she picks the kids up from school? Or what is Dave who's 50, who's a builder, sharing in his WhatsApp group? What kind of videos are you sharing that you're seeing online? Or what kind of TV shows are they watching and talking about with their friends?'Subscribe now by hitting the followbutton beside Brand Growth Heroes on your podcast app.As a rule, I don't interview marketing agencies on Brand Growth Heroes, but I made an exception when I reached out to our next guest. Dan Knowlton is one half of Knowlton, a digital and social media market agency that has me in stitches with the videos they create and post on LinkedIn. If you don't follow them yet, I suggest you do.Both Dan and his brother Lloyd Knowlton are hilarious. But why is this of value to you? Well, since I interviewed Jake Carls of Midday Squares and then Teddy and Marissa of Perfect Ted a few episodes ago, I've been exploring how the concept of advertainment works and why it's way more important to you as a grocery brand leader than just posting product shots.Dan knows way more about advertainement than I do, so I thought a good chat with him would be of real value to us all.Here are the top 5 things you'll learn :How to truly understand your Target Audience, in a way you never have beforeHow to Connect with What Really Matters to your AudienceHow to Trigger their EmotionsHow to Build Trust and Overcome Objections Where to Allocate your Budget in your marketing funnelPlease leave a review on your podcast app if you enjoyed this episode!Don't miss your favourite brands talk about how they grew their inspirational businesses!Click the Follow button beside Brand Growth Heroes on your podcast appFollow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

14 Sep 202329min

ODDBOX is a D2C (Direct-to-Consumer) BCorp business with a bold vision: a world where all food grown is eaten. Husband & wife team Deepak Ravindran and Emilie Vanpoperinghe founded the business 8 years ago, and have allowed their passion for sustainability to design their clever business model.ODDBOX delivers boxes of fruit, vegetables, and other products that are at risk of waste to their 500,000 D2C customers. Working closely with growers and suppliers, they originally focused on produce that may not meet cosmetic specifications or size requirements set by retailers but is still perfectly good to eat. In this episode, they share their journey from coming up with the idea for ODDBOX and testing it with 20 customers, to eventually growing the business to £32 millionYou’ll learn :How they started their business packing ODDBOXes in a local church hallHow they accessed the cash to fund their spectacular growthThe importance of their relationships with growers, managing the supply chain and ensuring excellent customer experienceTheir plans for future growth, including their recently launched ODDSHOP and ODDBOX-branded consumer packaged productsHow they implemented geo-targeted marketing strategies, focusing on driving demand in the specific areas where they were delivering their boxes.Why traditional marketing methods like leaflet distribution through door-to-door worked well for themTheir thoughts and experience of the effectiveness of influencer marketing but later found it to be successful in building awareness and trust.Don't miss your favourite brands talk about how they grew their inspirational businesses!Click the Follow button beside Brand Growth Heroes on your podcast app Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

9 Juli 202345min

Get ready for a dose of entrepreneurial truth bombs as the vivacious trailblazer, Amelia Christie-Miller, spills the beans on one of the blunders she made whilst venturing towards business triumph! Bold Bean Co. YOU too can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following:Your nameYour brand website and Instagram handleA quick outline of your brand growth blooper, for example, 'manufacturing disaster, wrong ingredients' or 'no laptop power at a Tesco buyer meeting' etcWhat's in it for you? If you are chosen to feature on the show, you'll have the opportunity to share your brand growth blooper story as well as sharing your website, instagram and LinkedIn handles to thousands of listeners around the world. You could even do what Simona Deifta did in one of our first bonus episodes, and share a coupon code so that listeners can buy your product with an exclusive discount!So that you don't miss your favourite brands talk about how they grew their inspirational businesses,click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...)Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

25 Maj 20232min

As the founder or leader of a grocery brand, have you ever thought it would be GREAT to pool your central costs with other brands like yours?Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinI certainly considered it when I was launching GU Chocolate Puds in France years ago, and as a result,  I created a shared field sales team with Innocent France for the French market, and it was certainly something worth doing for the period of time it worked for both businesses. I wanted to explore what this looks like today, so in this next episode, I talk to Ben Arib, founder of Rebel Kitchen, and more recently Nurture Brands, a cohort of eight better-for-you brands - Rebel Kitchen & Myracle Kitchen, Primal Pantry, Doisy & Dam, Emily, Jax Coco, Indie Ba - that share the same platform (and equity) in order to mutualize a lot of their costs. Ben explains how the Nurture Brands' shared model works, why he started it, and all the economics behind it.So that you don't miss the leaders of your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...)Become part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

22 Maj 202343min

Renée Elliott is the original founder of much-loved UK organic retailer Planet Organic...and now she's back: to rescue the business out of administration. At the time of recording, we are 3 weeks into this rescue deal. All the latest insider info is right inside this episode, along with some invitations to suppliers to join Planet Organic on their new journey, as well as information on Renée's upcoming women's retreat (www.womentree.uk).

17 Maj 202338min

Have you ever messed up and felt like you were the only founder in the world to make such a stupid mistake? Simona Deifta, female powerhouse and founder of the brilliant sauces and dressings Nojo London, shares one of the biggest brand growth bloopers she's made along the way to getting national listings with Ocado, Co-Op, Wholefoods and Amazon.YOU can be featured on Brand Growth Bloopers! Just send me a WhatsApp on +447418605547 and tell me the following:Your nameYour brand website and Instagram handleA quick outline of your brand growth blooper, for example, 'manufacturing disaster, wrong ingredients' or 'no laptop power at a Tesco buyer meeting' etcWhat's in it for you? If you are chosen to feature on the show, you'll have the opportunity to share your brand growth blooper story as well as sharing your website, instagram and LinkedIn handles to thousands of listeners around the world. You could even do what Simona did, and share a coupon code!So that you don't miss your favourite brands talk about how they grew their inspirational businesses, click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...)Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can group-coach your senior commercial and marketing teams internally: Fiona Fitz Consulting

27 Apr 20233min

Hear how Marisa and Teddy learned from their big-green-explosion-mistake, whilst preparing for their first-ever show - the London Coffee Festival!If you'd like the chance to be featured on Brand Growth Bloopers, please send us a WhatsApp on +447418605547 and tell us the following:Your name & email addressYour brand website and instagram handleA quick outline of your brand growth blooper, for example 'manufacturing disaster, wrong ingredients' etcIf you are chosen to feature on the show you'll have the opportunity to share your brand with our audience including what you make, who you’re for, and your website, instagram and LinkedIn handles.Every brand that is featured on the Brand Growth Blooper bonus episodes will go into a draw with the chance to win a place on the next Brand Growth Accelerator programme (formally The Growth Strategy Programme) in October 2023.Click the Follow button beside Brand Growth Heroes on your podcast app (on apple podcasts it's three dots like this (...) Follow Brand Growth Heroes here on Instagram, Tiktok, LinkedinBecome part of the Brand Growth Heroes community!Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeSee how Fiona’s group coaching programmes can help develop your senior commercial and marketing teams internally: Fiona Fitz Consulting

13 Apr 20232min

Perfect Ted, the natural energy drinks brand powered by matcha green tea, has taken the UK food and drink industry by storm. Despite launching just 18 months ago, Marisa, Teddie, and Levi have grown their business to a run-rate of £5M, secured a national listing with Tesco UK across three different in-store categories, and even won offers from all five dragons on Dragon's Den. What's more, they've accomplished this by successfully taking a niche ingredient that they are passionate about into the mass market.Make sure you get the latest from Brand GrowthHeroes -> Click the follow or ...  dropdown button beside Brand Growth Heroes on your podcast app now!  You can also follow Brand Growth Heroes here on Instagram, Tiktok and Linkedin.In this episode, Marissa and Teddie chat with Fiona about their journey to success. They discuss the biggest mistakes they've made, how they struggled with positioning their brand and the role of matcha, and how they ultimately hit on the winning solution through their work on The Growth Strategy Programme. They emphasize the importance of focusing on product benefits rather than just ingredients and reveal the advice they would give to any founders preparing for a pitch to investors, buyers or Dragons!The duo also share their experience on Dragon's Den and how it was by far the biggest risk they've taken to date. They talk about the impact the show has had on their sales, and the personal investment necessary to grow their business. Additionally, they discuss the benefits of having a strong multi-channel customer base and reveal how they secured their first Michelin star listing.Finally, Marisa and Teddie answer the question everyone wants to know: what it's like to have Dragon and serial entrepreneur Steven Bartlett as a mentor!!Tune in to hear their inspiring story and valuable insights into building a successful brand.Become part of the Brand Growth Heroes community! Sign up here for news and information on Brand Growth Heroes Accelerator ProgrammeEmail Fiona for a 1-1 session: fiona@fionafitzconsulting.comSee how Fiona can help develop your commercial and marketing teams internally: Fiona Fitz ConsultingPerfect Ted InstagramPerfect Ted TiktokPerfect Ted websiteTeddie LinkedinMarisa Linkedin

1 Apr 202358min