Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Klarna's aggressive use of AI to cut on marketing and agencies (01:28) Google brings ads to AI overviews as it expands AI’s role in search (04:35) Should you do fake podcasts? (05:51) OpenAI's new BDRs will help you close revenue (07:56) B2B vs B2C media companies - what's better? (12:00) The SaaS era is over (15:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Avsnitt(3242)

Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback

Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback

In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s gr...

14 Aug 202535min

Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platform...

13 Aug 202517min

Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

In this episode #3021, Eric Siu and Neil Patel discuss Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard ...

12 Aug 202515min

Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich

Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They als...

11 Aug 202518min

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI conten...

7 Aug 202524min

Peer Groups Will Make You Rich (With A Caveat)

Peer Groups Will Make You Rich (With A Caveat)

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning,...

6 Aug 202518min

Marketers MUST jump on Claude agents TODAY

Marketers MUST jump on Claude agents TODAY

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing ...

5 Aug 202523min

You Can't Be Rich Without Volatility

You Can't Be Rich Without Volatility

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perce...

4 Aug 202528min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
rss-svart-marknad
avanzapodden
rss-borsens-finest
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
rss-kort-lang-analyspodden-fran-di
rss-dagen-med-di
dynastin
24fragor
tabberaset
borsmorgon
fill-or-kill
svd-tech-brief
lastbilspodden
loungepodden