Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

Klarna's Aggressive Use of AI to Cut on Marketing and Agencies

In episode #2843, Eric Siu and Neil Patel discuss Klarna's innovative use of AI to reduce costs, Google's integration of ads into AI search results, insights into the B2B media landscape, the evolution of SaaS, and the importance of niche content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Klarna's aggressive use of AI to cut on marketing and agencies (01:28) Google brings ads to AI overviews as it expands AI’s role in search (04:35) Should you do fake podcasts? (05:51) OpenAI's new BDRs will help you close revenue (07:56) B2B vs B2C media companies - what's better? (12:00) The SaaS era is over (15:51) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?

Should Marketing Teams Spend Time Getting Awards, and How Many Pieces of Content Should You Post Daily on Instagram?

In episode #2922, Eric Siu and Neil Patel discuss the importance of awards in recruitment, the challenges of CEO and COO searches, effective social media content strategies, and the evolving landscape...

25 Feb 202521min

The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals

The Elon Musk 5 Minute Productivity System, and Why You Lose Sales Deals

In episode #2921, Eric Siu and Neil Patel discuss various productivity techniques, particularly focusing on the five-minute productivity system used by Elon Musk and Bill Gates. They explore the impor...

24 Feb 202524min

Coca-Cola 's Newest Competitor to Olipop,  and How to Stop Trying to Rewire Your Brain

Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain

In episode #2921, Eric Siu and Neil Patel discuss how Coca Cola is taking market share in the prebiotic soda market, how the CPG space works,  the importance of speed in decision-making, the future of...

21 Feb 202525min

How Citadel Built a $62.3B Monster

How Citadel Built a $62.3B Monster

In episode #2920, Eric Siu and Neil Patel discuss aggressive business strategies, the importance of speed in decision-making, the future of AI in scaling businesses, ethical considerations in agency m...

20 Feb 202523min

The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports

The New Top Podcasting App in Town, and How to Structure Your Company to Have No Direct Reports

In episode #2919, Eric Siu and Neil Patel discuss the evolution of podcasting, particularly the rise of YouTube as a dominant platform. They explore the use of AI tools for content creation and the be...

19 Feb 202522min

The AI Influencer That Makes $10M A Year

The AI Influencer That Makes $10M A Year

In episode #2918, Eric and Neil explore the emergence of AI influencers, their impact on marketing, and the unconventional leadership style of Elon Musk. They delve into the importance of authenticity...

18 Feb 202523min

YouTube Citation Surges 414 Percent in AI Overviews

YouTube Citation Surges 414 Percent in AI Overviews

In episode #2918, Eric Siu and Neil Patel discuss the significant rise of YouTube as a platform for AI content creation and its potential as a podcasting network. They emphasize the importance of crea...

17 Feb 202523min

The 14% Conversion Boost That Most Companies Miss

The 14% Conversion Boost That Most Companies Miss

In episode #2917, Eric Siu and Neil Patel discuss the impact of Buy Now Pay Later solutions in B2B markets, the importance of appearance in business settings, the effectiveness of Super Bowl ads, and ...

14 Feb 202524min

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