How influencers are changing advertising with Digitas CEO Amy Lanzi

How influencers are changing advertising with Digitas CEO Amy Lanzi

Today’s episode is a little different: Digitas CEO Amy Lanzi and I recorded this conversation live on stage during advertising week in New York City at an event graciously hosted by Adweek. I've actually been dying to talk to Amy. Digitas is one of the most important agencies in the entire advertising business with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. As you'd expect, she has a lot of thoughts about influencers, creators, AI, and everything that is going to change the advertising industry in the months and years to come. Links: Publicis Groupe acquires influencer-marketing giant Influential | Marketing Dive Epsilon has first Digital CDP to provide native omni-channel activation | Epsilon Stagwell is on the hunt for adtech as the ad company continues its acquisition spree | BI Emma Chamberlain Is the People’s Influencer | Allure Inside the World of Sephora Squad | Marketing Scoop Fanatics Launches Fanatics Live, a Next-Gen Live Commerce Platform | Fanatics There’s no AI without the cloud, says AWS CEO Adam Selipsky | The Verge A Google breakup is on the table, say DOJ lawyers | The Verge For Gen Z, TikTok Is the New Search Engine | The New York Times Credits: Decoder is a production of The Verge, and part of the Vox Media Podcast Network. Our producers are Kate Cox and Nick Statt. This episode was edited by Xander Adams. Our supervising producer is Liam James. The Decoder music is by Breakmaster Cylinder. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Avsnitt(895)

Recode Decode: Ericsson CEO Hans Vestberg

Recode Decode: Ericsson CEO Hans Vestberg

Ericsson is maybe the largest communications technology company on the planet. This week, CEO Hans Vestberg tells Kara Swisher about the view from the top, and why he's excited about connectivity in the developing world and in cars. Later on, The Verge's Lauren Goode talks about our Code/Mobile conference and wearables, and Mark Bergen discusses Google search. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Okt 201550min

Recode Decode: White House Senior Advisor Valerie Jarrett

Recode Decode: White House Senior Advisor Valerie Jarrett

Valerie Jarrett is one of President Obama's most trusted confidants, and by extension one of the most powerful people in Washington. She talks with Kara Swisher about the tech industry, gun control, Congress and more. Later, Walt Mossberg talks about TV and the Internet, and Kurt Wagner discusses the executive turnover at Twitter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Okt 201556min

Recode Decode: Lenny newsletter co-founders Lena Dunham and Jenni Konner

Recode Decode: Lenny newsletter co-founders Lena Dunham and Jenni Konner

In a special hour-long interview with Kara Swisher, Lena Dunham and Jenni Konner talk about their new newsletter publication, Lenny. The duo behind HBO's "Girls" offer their thoughts on feminism, online harassment and more. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Sep 201551min

Recode Decode: Microsoft EVP Peggy Johnson

Recode Decode: Microsoft EVP Peggy Johnson

Kara Swisher discusses the shiny, new startup-friendly Microsoft with its partnerships chief, Peggy Johnson. Plus, Lauren Goode on Internet publishing and Mark Bergen on advanced car tech. Learn more about your ad choices. Visit podcastchoices.com/adchoices

23 Sep 201557min

Recode Decode: Buzzfeed founder Jonah Peretti

Recode Decode: Buzzfeed founder Jonah Peretti

BuzzFeed is one of the most important and successful new media companies, tying together deeply reported impact journalism with content optimized for the digital age. Peter Kafka talks with founder and CEO Jonah Peretti, and later on, The Verge's Lauren Goode discusses the Apple event and Jason Del Rey dishes about mobile payments. Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Sep 20151h 1min

Recode Decode: LinkedIn CEO Jeff Weiner

Recode Decode: LinkedIn CEO Jeff Weiner

Like rivals Facebook and Twitter, LinkedIn is no longer just a social network, it's a content platform, a recruiting tool, a resume builder and much, much more. In the Red Chair this week, CEO Jeff Weiner explains how the company has grown and evolved. Plus, Walt Mossberg talks about apps for work and Ina Fried dives into the business of wearables. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Sep 201556min

Recode Decode: Marc Andreessen, investor and entrepreneur

Recode Decode: Marc Andreessen, investor and entrepreneur

Since founding Netscape more than 20 years ago, Marc Andreessen has been one of Silicon Valley's most influential figures. The entrepreneur-turned-venture capitalist talks with Kara Swisher about bubbles, politics, parenting and more, in an extended interview on this week's show. Learn more about your ad choices. Visit podcastchoices.com/adchoices

1 Sep 201559min

Recode Decode: Ex-Googler Erica Baker

Recode Decode: Ex-Googler Erica Baker

Google salary spreadsheet creator Erica Baker talks diversity in tech with Kara Swisher, Lauren Goode debriefs drones and Ina Fried discusses car tech. Learn more about your ad choices. Visit podcastchoices.com/adchoices

26 Aug 201556min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
uppgang-och-fall
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
lastbilspodden
affarsvarlden
avanzapodden
fill-or-kill
rss-kort-lang-analyspodden-fran-di
rss-en-rik-historia
rss-inga-dumma-fragor-om-pengar
24fragor
rss-dagen-med-di
borsmorgon
kapitalet-en-podd-om-ekonomi
bathina-en-podcast
tabberaset