Head of Revenue and BD at Asana, Oliver Jay: The Cutting Edge of Product-Led Growth
Grit30 Aug 2021

Head of Revenue and BD at Asana, Oliver Jay: The Cutting Edge of Product-Led Growth

When Oliver Jay worked for venture capital firm New Enterprise Associates in the late 2000s, he found that the most rewarding aspect for him was working with portfolio companies and watching the beginnings of sales operations.


“But as an associate, let’s be honest, I was there to crunch numbers, and write memos, and source deals,” Oliver said. “That’s why I decided to leave. Even though I loved the job intellectually, I just wanted a piece of the action.”


Soon after, Oliver earned an MBA from Harvard Business School, and flexed his sales knowledge at companies like Dropbox. Now, Oliver works as Head of Global Revenue and Business Development at Asana, a company developing a work management platform.


On this episode of Go to Market Grit, Joubin and Oliver talk about Oliver’s upbringing, the benefits of implementing “checks and balances” into the hiring process, and how to blend product-led growth and value enterprise sales.


In this episode, we cover:

  • How Oliver educated himself about go-to-market operations by embarking on a 'campaign' to meet and learn from successful sales leaders. (3:03)
  • 'I learned a ton': Oliver's thoughts on the value of business school. (9:04)
  • Oliver's experience as an immigrant in the United States — and how he wants to teach authenticity and grit to his children. (12:18)
  • How Oliver learned that he had an eye for identifying talent — and how he motivates and inspires teams with long term goals. (17:31)
  • Building 'checks and balances' into the hiring process. (21:56)
  • Uber vs. Grab: Oliver's firsthand experience on the board of Grab as it competed with Uber for the Asian rideshare market. (24:19)
  • 'Seed, land, and expand': What Oliver's experience working at Dropbox taught him about structuring sales organizations at product-led companies. (28:06)
  • Oliver's current business, Asana, its work management platform — and building a ‘balanced’ company culture. (38:28)
  • Uncovering whether a job candidate understands excellence during an interview — and the value of helping people grow and develop. (41:28)
  • What the word grit means to Oliver. (44:41)


Links:

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#161 Founder & EVP of Oracle NetSuite, Evan Goldberg: Endless Possibilities

#161 Founder & EVP of Oracle NetSuite, Evan Goldberg: Endless Possibilities

Guest: Evan Goldberg, founder and EVP of Oracle NetsuiteIn the late 1980s and early 1990s, Evan Goldberg working at Oracle, helping to bring its database software to the Mac. He left in 1995 because “I always wanted to do my own thing” and — with Larry Ellison’s support — launched his first startup, Embed. When it failed, he told Larry that he wanted another bite of the apple. “It’s the most exciting, it’s the most satisfying,” Evan said of startups. “It’s the highest risk, but ... even though I did just get married and we were going to have a kid, I still had this real appetite for risk.” The gamble paid off: In 2016, Oracle bought Netsuite for $9.3 billion, and he’s been back “home” ever since.In this episode, Evan and Joubin discuss overestimating and underestimating, rose-colored glasses, collaborative partnerships, Marc Benioff, Larry Ellison’s superpowers, AI skepticism, Rise of the Resistance, energy vs. focus, supportive partners, Zach Nelson and Jim McGeever, and building the cloud.In this episode, we cover:Eighteen years to $9.3 billion (00:47)Startups and failure (03:36)CEO vs. CTO vs. technical founder (06:38)Growing up and moving to California (10:08)Eight years at Oracle (12:30)Introversion (16:12)AI is the new internet (17:38)The incumbents’ advantage in AI (23:30)Inspiration to start something new (25:30)Leaving Oracle in 1995 & starting Embed (28:17)When to cut and run (32:16)Evan’s wife, Cindy (36:05)Starting NetSuite (40:18)Going public and the stock rollercoaster (43:46)OneWorld and fighter jets (47:17)Oracle’s acquisition of NetSuite (50:48)Co-founder and family cohesion (56:58)Do-overs (59:25)What would Evan do if not Netsuite? (01:02:29)Who Netsuite is hiring and what “grit” means to him (01:03:41)Links:Connect with EvanLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

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#160 CEO Grammarly, Rahul Roy-Chowdhury: Better, Not More

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16 Okt 20231h 2min

#159 CEO 1Password, Jeff Shiner: Chief Eliminator of Obstacles

#159 CEO 1Password, Jeff Shiner: Chief Eliminator of Obstacles

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9 Okt 20231h 4min

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#158 CRO Anduril Industries, Matt Steckman: On Defense

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2 Okt 20231h

#157 CEO Udemy, Greg Brown: The Plunge

#157 CEO Udemy, Greg Brown: The Plunge

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25 Sep 20231h 1min

#156 CRO Snowflake, Chris Degnan: Part 2

#156 CRO Snowflake, Chris Degnan: Part 2

Guest: Chris Degnan, CRO of SnowflakeChris Degnan was a teenager when his world got turned upside-down: His stockbroker father was revealed to be a serial liar & fraudster and was sent to prison; the wealth he thought his family had evaporated; and their house was foreclosed on by the IRS. The traumatic experience gave him both an “insane drive” and a slew of anxieties, which shaped the person he became as an adult ... and led him, eventually, to the C-Suite of Snowflake. “Those things have built character,” Chris says. “I’m super proud of the person I am… That’s what matters to me.” In this episode, Chris and Joubin discuss adjusting to tech fame, holding onto perspective, detecting lies, being the monster, paranoia,  talking about anxiety, fear of flying, living your values, Mike Scarpelli, trimming down meeting sizes, sales calls, being abrasive, Mike Speiser, succession plans, and Mark McLaughlin.In this episode, we cover:Defining yourself by your job (01:04)The origin of Chris’ insecurities (06:25)Passion for the sport (11:11)Dinner-table conversation (15:41)“If I stop working, I’m going to die” (17:22)Changing history (20:34)Snowflake and its competitors (24:29)Bob Muglia and hiring big-company people (27:10)Snowflake CEO Frank Slootman (31:53)Getting the truth (37:42)Denise Persson (41:58)Therapy and support systems (48:37)Bringing your friends (51:52)Links:Connect with ChrisLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

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#155 CEO Yahoo, Jim Lanzone: Brand Rejuvenation

#155 CEO Yahoo, Jim Lanzone: Brand Rejuvenation

Guest: Jim Lanzone, CEO of YahooJim Lanzone doesn’t waste time thinking about what other people think of him ... or the companies he has run. After helping to rejuvenate Ask.com in the early 2000s, he has more recently served as CEO of Tinder, and now Yahoo. As an expert in brand turnarounds, he says, “don’t worry about what the world thinks ... worry about your growth versus yourself.” With a focus on people and product, Jim believes, “not only can you accomplish a lot, you’re going to make a lot of money at doing it.”In this episode, Jim and Joubin discuss being bicoastal, downtown San Francisco, supportive partners, Garret Camp and StumbleUpon, “co-opetition,” Walt Mossberg, Redpoint Ventures, Dave Goldberg, Clicker, taking punches, Apollo Global Management, loyalty to the cause, high-EQ people, and user goals vs. company goals.In this episode, we cover:Growing up in Silicon Valley (00:53)Long-lasting marriages (07:26)Jim’s first company, eTour (13:18)The Web 1.0 boom (17:33)Joining Ask.com & partnering with Google (20:40)Rejuvenating a brand (24:11)Back in the mud with Clicker (28:05)CBS All Access (34:02)14 months at Tinder (37:25)What people get wrong about Jim (39:05)Becoming the CEO of Yahoo (42:45)How Jim hires great teams (49:54)Top priorities and Yahoo’s verticals (55:10)First principles & making decisions (01:02:26)Hiring & what “grit” means to Jim (01:05:02)Links:Connect with JimLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

11 Sep 20231h 7min

#154 Remix: Tornadoes, Unicorn Meat, and Hypergrowth Sales

#154 Remix: Tornadoes, Unicorn Meat, and Hypergrowth Sales

In this special episode of Grit, Joubin looks back at what five past guests had to say about building a sales operation inside rapidly-growing companies:Intro (00:30)Stripe’s Mike Clayville on first principles & “tornado companies” (01:02)Former Paypal VP Marcy Campbell on establishing a successful sales motion (11:37)LinkedIn COO Dan Shapero on effective sales leadership during hypergrowth (20:16) Herbold Consulting CEO Jim Herbold on “unicorn meat” (32:32)CRO Chris Degnan on the pivotal moments in Snowflake’s history (50:02)Links:Connect with the guestsMike’s LinkedInMarcy’s LinkedInDan’s LinkedInJim’s LinkedInChris’ LinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

4 Sep 20231h 7min

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