Founding CRO @HubSpot / Prof @HBS / CoFounder @Stage 2 Capital Mark Roberge: The Science and Psychology of Scaling
Grit1 Aug 2022

Founding CRO @HubSpot / Prof @HBS / CoFounder @Stage 2 Capital Mark Roberge: The Science and Psychology of Scaling

Mark Roberge’s first anxiety attack hit him six months after 9/11, and his second hit him in the middle of a big speech while he was an executive at HubSpot. And Roberge, who now lectures at Harvard Business School and co-founded the venture firm Stage 2 Capital, says it’s important to include that anxiety in his entrepreneurial story. “I talk about it because there is a stigma associated with it,” he says. “Society values some of the things I’ve accomplished, but when I admit to everyone that I have severe anxiety, it gives other people comfort.”

In this episode, Mark and Joubin discuss the connections between HBS and KPCB, taking the long way around to get to MIT, Mark’s first company PawSpot, the meteoric rise of HubSpot, why it decided to zag when all the competition was moving upstream, being pigeonholed inside of big companies, what to say to reps who are trying to leave, extreme anxiety attacks, escaping to the gym, whether Mark would encourage his sons to work in tech, why customer retention matters more than revenue growth, becoming a VC, and why the best plan can be not having a plan.

In this episode, we cover:

  • Mark’s first sales job — selling $2000 vacuum cleaners — and what he learned from his sales coach father (06:45)
  • How he met and started working with HubSpot co-founder Dharmesh Shah (10:24)
  • Should you hire more sales reps, or incentivize existing reps to work harder? (19:40)
  • Why established players can’t embrace product-led growth as quickly as smaller competitors (27:19)
  • The stress of chasing a number and why “it’s always a grind” (36:03)
  • Struggling with — and talking about — anxiety (41:01)
  • Making time exercise and family dinners during the HubSpot journey (46:29)
  • The reasons why someone might not want to join a startup (50:25)
  • Ex-Shopify exec Loren Padelford’s big question for Mark (55:28)
  • Do MBA programs “get” what’s happening in the tech sector? (59:54)
  • Why Mark decided to get into venture capital with Stage 2 Capital (01:02:40)

Links:

Avsnitt(274)

#209 Former President & CEO Ford, Mark Fields: All Cylinders

#209 Former President & CEO Ford, Mark Fields: All Cylinders

Guest: Mark Fields, former president & CEO of Ford Motor Company and chairperson at PlanviewIn 2005, Mark Fields was asked to run the Americas for the Ford Motor Company, a role he would serve in for 7 years, later becoming COO and then CEO. His wife and kids were used to relocating for Mark’s job, but had just put down roots in Florida. He told them that this time, they should stay put — he would commute between Florida and Detroit every week, and call home for an hour every night. “I probably communicated more with [my wife] because we were apart, than if I was there,” Mark says. “Because if I was there, I'd come home for dinner, we'd spend a little bit of time together, I'd grunt at her, and then I'd go back to my emails, and ignore the kids. Whereas, by being away, I actually had really focused time every day to talk.”Chapters:(01:01) - The auto business in ‘89 (05:27) - The business now (08:47) - Ford vs. Trump (11:44) - Becoming a leader (17:35) - The next chapter (20:01) - Relocating the family (24:45) - Bring the kids to work (29:19) - “You have one life” (33:52) - Ego and purpose (42:06) - Retirement adrenaline (45:10) - Leading with passion (48:06) - Avoiding bankruptcy (52:55) - Grading Mark’s CEO years (55:12) - The board (58:32) - Electric vehicles (01:04:50) - 24 Hours of Le Mans (01:11:36) - Selling a $580,000 car Mentioned in this episode: Harvard Business School, Ronald Reagan, Toyota, Nissan, Honda, CNBC, Volkswagen, American Icon, Donald Trump, Rutgers University, Mazda, Hertz, the Range Rover, Michigan University and Michigan Stadium, Mamoon Hamid, work/life balance, Mark McLaughlin and Palo Alto Networks, the Great Recession, GM, Chrysler, the North American International Auto Show, Bill Ford, Argo AI, Chariot, autonomous vehicles, Ford v Ferrari, Enzo Ferrari, the Ford GT, Jaguar Racing, and De Beers.Links:Connect with MarkLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

23 Sep 20241h 15min

#208 CEO & Co-Founder Patreon, Jack Conte: Crowd Surfer

#208 CEO & Co-Founder Patreon, Jack Conte: Crowd Surfer

Guest: Jack Conte, CEO & co-founder of PatreonFor many YouTube video creators, getting millions of views on your videos may seem like the goal. But when Jack Conte and his wife Nataly Dawn became YouTube stars through their band Pomplamoose, they didn’t automatically find gold at the end of the rainbow.“You check your ad revenue and you make 48 bucks in ad revenue and you're like, ‘Oh my God, I'm worthless,’” Jack recalls. “And you check that dashboard every day ... and eventually you start to believe that you're worth $48 a month. That's a bad f**king feeling.”That’s why in 2013, he co-founded the artist-funding platform Patreon, and discovered that there were a lot more creators like him out there. As of 2022, those creators have earned more than $3.5 billion from Patreon.Chapters:(01:06) - Barriers to entry (03:04) - The creator economy (08:36) - Patreon’s mission (11:22) - Its name (13:12) - Talking to artists (17:26) - Detail obsession (24:07) - “Nobody has an answer” (27:17) - Playing empty rooms (31:09) - Success feels like failure (33:37) - “I’ll be happy when...” (39:26) - Type one vs type two joy (45:32) - Self-confidence (48:30) - Obsession, humility, and kindness (53:51) - Figuring out your sound (56:18) - “I’m f**king terrified” (01:00:33) - Pedals (01:04:04) - Starting Patreon (01:07:04) - Who Patreon is hiring Mentioned in this episode: Jason Kilar, Spotify, YouTube, Pomplamoose, Google Docs, GoDaddy, LaCroix, James Freeman and Blue Bottle Coffee, Woody Allen, Medium, YCombinator, Apple and the App Store, MySpace, Matthew “The Oatmeal” Inman, AdSense, Home Depot, Skrillex and Fred Again, Matt Bunting, and Sam Yam.Links:Connect with JackLinkedInRead "I'm f**king terrified"Watch the "Pedals" music videoConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

16 Sep 20241h 9min

#207 Co-Founder & Chairman Zynga, Mark Pincus: Speed of Play

#207 Co-Founder & Chairman Zynga, Mark Pincus: Speed of Play

Guest: Mark Pincus, founder & chairman of Zynga, and managing member & co-founder of Reinvent CapitalBefore Zynga and Facebook made social gaming mainstream, the video game industry was “extreme on this being about art and crafting,” recalls Zynga founder Mark Pincus. He believes his winning instinct was the realization that games were “at least 50 percent science” — but it’s not enough to just have the instinct. Mark says entrepreneurs like him have to quickly take multiple shots on the goal and “look for feedback loops that tell you your instinct is right ... you need to get to a minimum viable idea state and you need to find true signal around that idea state, that it’s right or wrong, and move on.”Chapters:(01:40) - Rubbing sticks together (07:01) - Virtual businesses (12:10) - Pre-Zynga companies (13:51) - Setting the real intention (17:44) - Internet treasures (23:21) - Disrupting gaming (30:14) - The chip on Mark’s shoulder (33:19) - The end of Tribe (37:24) - Zynga Poker (42:59) - Explosive growth (46:57) - Making the virtual real (52:02) - The downturn (58:12) - Stepping aside (sort of) (01:01:50) - Back into the fire (01:08:45) - In the abyss (01:11:46) - What “grit” means to Mark Mentioned in this episode: Dot Earth, Elon Musk and the Boring Company, Uber Eats and Dara Khosrowshahi, ChatGPT, Roblox, Madhappy, Reid Hoffman, Craigslist, Google, Napster and Sean Parker, the California Culinary Academy, Peter Thiel, Mark Zuckerberg and Facebook, Yahoo, John Doerr, Words with Friends, LinkedIn, Tribe.net, Supercell and Ilkka Paananen, FarmVille and Hay Day, Parker Conrad and Rippling, Bing Gordon, Fred Wilson, Brad Feld, the Game Developer’s Conference, CNET, Matt Cohler, Don Mattrick, Microsoft and the Xbox, Joe Biden, Jason Citron and Discord, Steve Jobs, Super Labs, Marcus Segal, Frank Gibeau, The Courage to Be Disliked, and Stewart Butterfield.Links:Connect with MarkTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

9 Sep 20241h 13min

#206 CEO & Founder Rivian, RJ Scaringe: Electrified

#206 CEO & Founder Rivian, RJ Scaringe: Electrified

Guest: RJ Scaringe, CEO and Founder of Rivian“I’m very comfortable with things not being in their end state,” says Rivian CEO and founder RJ Scaringe. The company’s challenging mission — to help make 100% of the world’s cars electric — will take a long time, and a lot of willingness to build the metaphorical plane in midair. As Rivian has grown from one person to seven to 17,000, though, RJ admits that there’s a lot more pressure to not screw up. “There’s all these conflicting emotions I had ... is this the right product?” he recalls. “Is it the right strategy? Am I capable of doing this? But at the end of the day, I try really hard not to let that be overly distracting.”Chapters:(01:58) - Starting from scratch (05:35) - Auto tech innovation (08:03) - The supply chain (09:52) - Rivian’s deal with Volkswagen (14:28) - Outsourcing (16:10) - Capable EVs (19:06) - Brand and customer satisfaction (21:05) - That nagging feeling (27:26) - Raising capital (31:31) - RJ’s father (32:35) - The dark side of cars (34:43) - Tesla’s influence (37:13) - Financial challenges (42:38) - Entrepreneurial mindset (44:59) - Hard decisions (46:46) - Don’t screw this up (49:56) - 25,000 decisions a day (52:16) - Daily routines (54:57) - Who Rivian is hiring (55:34) - What “grit” means to RJ Mentioned in this episode: Porsche, Alex Honnold, Amazon AWS, Mercedes, Elon Musk, Lotus, U.S. News and World Report, MotorTrend, J.D. Power, Ford, Blue Origin, SpaceX, MIT, Jeff Bezos, and the Tesla Roadster.Links:Connect with RJTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

2 Sep 202457min

#205 CEO Snowflake, Sridhar Ramaswamy: Visibility

#205 CEO Snowflake, Sridhar Ramaswamy: Visibility

Guest: Sridhar Ramaswamy, CEO of Snowflake“People underestimate what it is to go through a complete reset,” says Snowflake CEO Sridhar Ramaswamy. And he knows it: After an incredible 15-year run at Google, he started over from zero with an AI search startup, Neeva. And in hindsight, he regrets not trying to port over more of the skills that had made him a successful leader before. “You should be truthful with yourself about what is it that you know that you're really good at,” he says.In this episode, Sridhar and Joubin discuss Morgan Stanley, working with urgency, avoiding comparisons, following your passions, Steph Curry, summer school, the Google bubble, axes of improvement, Vivek Raghunathan, Bill Coughran, Bell Labs, Mark McLaughlin, Nikesh Arora, daily emails, Chris Degnan, competitiveness, aircraft carriers, and size 31 pants. Chapters:(01:05) - Travel challenges (03:55) - Crisis mangement (08:59) - Parenting (14:01) - Defining success (20:37) - From Google to Neeva (27:57) - Transition troubles (31:06) - Glean vs. Neeva (34:08) - Becoming Snowflake’s CEO (38:41) - Authority (39:58) - Frank Slootman (44:24) - Palo Alto Networks (48:27) - Transparent culture (50:56) - Sridhar’s morning ritual (54:23) - Complete visibility (57:49) - Priorities (01:00:10) - Snowflake’s stock price (01:02:33) - Who it’s hiring Links:Connect with SridharTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

26 Aug 20241h 7min

#204 Founder & Former CEO Blue Bottle, James Freeman: After the Exit

#204 Founder & Former CEO Blue Bottle, James Freeman: After the Exit

Guest: James Freeman, Founder and Former CEO of Blue Bottle CoffeeIn the six or so years since he sold his last shares of Blue Bottle Coffee to Nestlé, James Freeman has had a lot of time to ruminate — about how he succeeded in creating a unique café experience, and also the ways he failed his workers as a manager. But he’s already thinking about how he’ll be better in round 2.  “I've changed so much — physically, mentally, emotionally — I feel like I could be a better collaborator,” James says.In this episode, James and Joubin discuss All About Coffee by William Ukers, Oliver Strand, performance anxiety, MongoMusic, farmers’ markets, “first touch” design, Parisian cafés, self-deception, Facebook ads, “great exits,” The Picture of Dorian Gray, “frictionless” coffee, Zeno’s Paradox, Yoda, iced oat lattes, espresso machines, The Devil Wears Prada, Steve Jobs, Angela Duckworth, and sandpaper.Chapters:(02:25) - Coffee is culture (07:10) - James’ music career (11:20) - Moving into business (15:17) - Starting Blue Bottle (17:55) - “Fun until it wasn’t” (21:09) - Food vs. tech in San Francisco (23:15) - The coffee shop experience (29:18) - Dissatisfaction and bad management (33:42) - Exhaustion (36:22) - Exit (37:39) - Anxiety and falling apart (40:31) - Paying the bills vs. the high life (44:08) - Visiting Blue Bottle today (46:53) - The decision to sell (51:35) - Could he have stayed? (54:01) - The next coffee shop(s) (57:35) - Returning to the ring (01:01:39) - What if it works out? (01:03:30) - What “grit” means to James Links:Connect with JamesLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

19 Aug 20241h 7min

#203 CEO Niantic, John Hanke: Buried Ships

#203 CEO Niantic, John Hanke: Buried Ships

Guest: John Hanke, CEO of NianticWhen Pokémon Go launched, Niantic CEO John Hanke was enjoying a tranquil walk through a bamboo forest near Kyoto with his son. When he got back, it was all hands on deck: Building on a platform Niantic had developed for its previous game, Ingress, Pokémon Go was a runaway success story, earning $100 million dollars in revenue in its first week, and $1 billion in its first seven months. “I had a huge amount of anxiety that this is just too good to be true,” John recalls. “When are the wheels going to come off? What’s going to go wrong?”In this episode, John and Joubin discuss San Francisco’s history, Noam Bardin, Google Street View, David Lawee, AR glasses, Field Trip and Ingress, Tsunekazu Ishihara, gaming outside, Gilman Louie, Frank Slootman, mellowing out, Thomas Kurian, Jay Chaudhry, commute burnout, daily yoga, Xerox PARC, Mark Zuckerberg, Apple Vision Pro, the history of gaming, and talking to computers.Chapters:(02:17) - Waze and Google Maps (05:39) - John’s childhood heroes (07:38) - Pokémon Go’s first week (10:13) - Maps as a platform (13:56) - Spinning Niantic off of Google (17:36) - Hyperscaling (19:05) - Finding Niantic’s mission (22:45) - Startups and families (24:15) - Adrenaline and gas (30:17) - Drive without desperation (34:42) - Negotiating with the Pokémon Company (38:25) - Zero to a million (41:28) - Relief and responsibility (43:44) - Sustaining engagement (47:18) - Enjoying the ride more (50:57) - Rules for balance (55:42) - Augmented reality and wearables (01:01:38) - Social games (01:04:14) - LLMs and the voice UI (01:06:52) - Who Niantic is hiring Links:Connect with JohnTwitterLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

12 Aug 20241h 9min

#202 Chairman of Qualcomm, Mark McLaughlin: The Right Pitch

#202 Chairman of Qualcomm, Mark McLaughlin: The Right Pitch

Guest: Mark McLaughlin, chairman of the board at Qualcomm When he was 24, Mark McLaughlin thought his career was over. Since childhood, he had dreamed of attending West Point and joining the Army, but a helicopter crash left him unable to serve, with a medical discharge. However, the crash also let him stay closer to his then-girlfriend Karen. They married and raised three children, and Mark found success in his new career, serving as CEO of Palo Alto Networks and now chairman of the board at Qualcomm. “In hindsight,” he says, “I would tell you the worst thing that ever happened in my life was the best thing that ever happened in my life.”In this episode, Mark and Joubin discuss semi-retirement, Palo Alto Networks, identity crises, West Point, homeschooling, self-awareness, working on the plane, Walter Reed Hospital, Nikesh Arora, Cristiano Amon, non-founder CEOs, Paul Jacobs, Verisign, reference interviews, rising to the occasion, and fortitude.Chapters:(00:57) - Mark’s reputation and family (09:40) - “What am I doing?” (14:58) - Deciding to step away (16:55) - Overcoming work addiction (22:15) - Mandatory sacrifice (24:25) - Carl Eschenbach (27:12) - The people who matter (32:11) - Energy vs. adrenaline (37:31) - The helicopter crash (44:02) - Leaving Palo Alto Networks (50:05) - Bungled CEO transitions (54:24) - “Detox” time off (57:32) - Waiting for the right pitch (01:04:48) - The at-home interview (01:08:59) - Work in perspective (01:12:10) - What “grit” means to Mark Links:Connect with MarkLinkedInConnect with JoubinTwitterLinkedInEmail: grit@kleinerperkins.com Learn more about Kleiner PerkinsThis episode was edited by Eric Johnson from LightningPod.fm

5 Aug 20241h 13min

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