350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

350: How Joe Foster of Reebok Raced His Brand In Front Of The Competition

Coming from a long line of shoemakers, it seemed only natural that Joe Foster follow in his family’s footsteps, but instead Foster decided to push his horizons even further and create a brand that would become a legacy. Listen in as Foster shares his incredible journey through generations of shoemakers to bring us the global brand we know today: Reebok. Foster’s entrepreneurial journey is nothing short of inspiring, as he took the company through ups and downs, broke into competitive markets, and created a niche in the market for his brand. Acquired by Adidas in 2005 for a whopping $3.8 billion, Foster has since retired and authored a book: “Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand”. In this astounding interview, Nathan Chan and Foster discuss the entrepreneurial journey, and everything Foster has learned along the way when it comes to business and brand.

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124: What it Takes to Grow Multiple 7 Figure Online Businesses with Sol Orwell

124: What it Takes to Grow Multiple 7 Figure Online Businesses with Sol Orwell

Over the past 20 years or so, the common understanding of what an "entrepreneur" is has undergone some massive changes. It used to be that an entrepreneur was someone who wore a proper suit, courted i...

4 Jan 201746min

123: Startup Growth Pains, Marketing Strategies, Buying & Selling Companies with Wil Schroter

123: Startup Growth Pains, Marketing Strategies, Buying & Selling Companies with Wil Schroter

Wil Schroter never set out to become an entrepreneur. In fact, he didn't have that much interest in business in the first place. But in 1995, he found himself in the office of his college guidance cou...

22 Dec 20161h

122: How Timbuktu Labs Created the Most Successful Publishing Kickstarter Campaign in History (Crowdfunding Series Part 6)

122: How Timbuktu Labs Created the Most Successful Publishing Kickstarter Campaign in History (Crowdfunding Series Part 6)

After working in the children's media industry for over five years, there was something that was bothering Francesca Cavallo. She found herself asking the question: "Why does almost every princess in ...

15 Dec 201655min

121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

121: How Willi Footwear Raised $36,232 to End Flip Flop Blowouts (Crowdfunding Series Part 5)

A unique product snags attention. A boring product does not. Brad Munro says crowdfunding is most successful when you have the former—something innovative like Willi Footwear’s improved flip flops. “T...

8 Dec 201634min

120: The Master of Systems (Michael Gerber) Shares How to Scale Your Business

120: The Master of Systems (Michael Gerber) Shares How to Scale Your Business

Thirty years ago, Michael Gerber released a book called The E-Myth: Why Most Businesses Don't Work and What to Do About it. It carried within it lessons on what it means to be an entrepreneur, the imp...

1 Dec 20161h 6min

119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

119: How Who Gives a Crap Raised $66,000 by Sitting on a Toilet (Crowdfunding Series Part 4)

Simon Griffiths sat down for what he believed in and, it turned out, parking it on a toilet was an epic marketing win for a good cause. Griffiths and the team behind Who Gives a Crap toilet paper empl...

24 Nov 201625min

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

118: How Canary Raised 20x it's $100,000 Goal on Indiegogo (Crowdfunding Series Part 3)

The Canary team didn’t start their company with crowdfunding. In fact, they had been working on the idea for roughly a year before turning to Indiegogo. “We decided that crowdfunding would be a great ...

17 Nov 201653min

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

117: How the Oto-Tip Campaign Raised $77,000 to Disrupt the Cotton Swab Industry (Crowdfunding Series Part 2)

A team of doctors and engineers wanted a safer alternative to Q-Tips, so they created it. By understanding where potential users were coming from and staying on point with the idea that their product ...

9 Nov 201631min

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