First Things THRST21 Dec 2023

E028 - The Marketing Genius: I Helped GROW “Coca-Cola, the Olympics & More” | Marilyn Crawford

Today’s guest is one of the most connected people on the planet: Marilyn Crawford — a global award-winning PR specialist, business strategist, and life coach. Named the “Marketing Mogul” by the New York Post, Marilyn has advised world leaders, mentored at Harvard, and led campaigns for icons like Coca-Cola, President Obama, and the FIFA World Cup. From building billion-dollar brands to mentoring future leaders, Marilyn shares the key principles that shaped her success across PR, marketing, economic development, and life coaching.

00:22 Will gambling become legal in Dubai? Marilyn’s role in developing a casino
04:40 Economic development, strategic marketing & PR
06:40 The secret behind her success: Coca-Cola, Obama, World Cup & more
10:36 How Marilyn achieved 1 billion hits — her career pinnacle
18:10 Launching the first diversity event at Cannes
23:25 From teaching to event planning
27:06 Behind the scenes of working in PR
30:22 Respect for women, cultural shifts & avoiding trends
35:23 Admiration for Jay-Z & thoughts on the P Diddy case
40:30 Social media oversharing & the impact of AI
46:55 Mentoring & Marilyn’s experience as a life coach
56:51 Branding advice: Marilyn’s A.C.E. framework
1:00:01 Dubai vs Saudi Arabia — business & cultural insights
1:03:18 Marilyn’s advice for Mike on relationships and brand integrity
1:14:55 Balancing career and personal life
1:23:06 Feeling lost? Marilyn’s advice for finding your path
1:33:01 Why you should stop limiting yourself
1:38:52 Parenting & the importance of positive reinforcement
1:44:33 How Marilyn reads people’s personalities
1:49:04 Current projects: Prime Time & ongoing ventures
1:54:00 Marilyn’s upcoming book

» Escape the 9-5 & build your dream life – https://www.digitalplaybook.net/
» Transform your physique – https://www.thrstapp.com/
» My clothing brand, THRST – https://thrstofficial.com
» Custom Bioniq supplements – https://shorturl.at/fRV67
» Join @Whoop and get your first month free – join.whoop.com/FirstThingsThrst

Follow Marilyn:
LinkedIn: / l-marilyn-crawford-4326531b
Listen on Spotify: https://bit.ly/3JQWR1u

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