How Sendlane Created Huge Growth Through User-Centered Design
Marketing automation platform, Sendlane, hit a plateau in both revenue and ideas until they tried using user-centered design to unlock growth. The solution was a surprising effective one that helped t...
24 Okt 201924min
What type of Product Manager are you?
Catherine Ulrich, a Managing Director of FirstMark Capital, invests in a broad range of enterprise and consumer start-ups. She has a deep passion for and expertise in health and wellness, AI, and beha...
17 Okt 201926min
How Airbnb approaches SEO
SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keyword...
10 Okt 201922min
The Best Product Advice We've Ever Received....
Over the past 6 years we've had some amazing conversations with product people and entrepreneurs. Today we're going to bring you some of our favorite bits of product knowledge to help you with everyth...
3 Okt 201926min
Product Vision
We explore what it really means to be a product-driven company. More than anything, it's an exercise in restraint. Don't just build because you can, or because technology allows, but because you're ad...
26 Sep 201919min
Product-Led Growth
We are in the middle of a massive shift in the way people use and buy software. It’s been well over a decade since Salesforce brought software to the cloud. Apple put digital experiences in people’s p...
19 Sep 201925min
Perfecting Product Marketing
Product Marketing. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product l...
12 Sep 201918min
Building Products People Want
Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments...
5 Sep 201917min
