Is the “godfather of influence” still relevant?
Nudge21 Okt 2024

Is the “godfather of influence” still relevant?

Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply. How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524 BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

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How to get a raise (according to Dan Pink)

How to get a raise (according to Dan Pink)

In this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks ...

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Could you fall in love with AI?

Could you fall in love with AI?

Could you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's ...

7 Feb 202335min

MrBeast: How to capture the attention of billions

MrBeast: How to capture the attention of billions

MrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each y...

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Can money buy happiness?

Can money buy happiness?

According to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into...

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Are kids today less resilient?

Are kids today less resilient?

Kids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the r...

16 Jan 202325min

Steve Jobs: How he persuaded the world (part 2)

Steve Jobs: How he persuaded the world (part 2)

Steve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unpara...

9 Jan 202334min

Steve Jobs: The master of persuasion (part 1)

Steve Jobs: The master of persuasion (part 1)

I’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persua...

2 Jan 202340min

5 things I learned from psychology experts in 2022

5 things I learned from psychology experts in 2022

I’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newslet...

27 Dec 202240min

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