21 Seeds: Kat Hantas

21 Seeds: Kat Hantas

Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her headaches, and her doctor recommended she replace it with a distilled spirit, like Blanco Tequila. To soften its harsh taste, Kat infused it with fruit and herbs, and began sharing it with appreciative fellow-moms. She eventually realized that hyper-targeting to moms was the perfect way to break into the male-dominated Tequila business. In 2018, she recruited her sister and a friend to launch 21 Seeds, and despite multiple challenges, their mom-strategy paid off. Just three years after launch, 21 Seeds sold for $160 million to Diageo, one of the largest alcoholic beverage companies in the world.


This episode was produced by Carla Esteves with music composed by Ramtin Arablouei. This episode was edited by Neva Grant, with research by Olivia Rockeman. Our audio engineers were Robert Rodriguez and Gilly Moon.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(835)

Dave's Killer Bread: Dave Dahl

Dave's Killer Bread: Dave Dahl

Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, ...

1 Juli 20191h 7min

Yelp: Jeremy Stoppelman

Yelp: Jeremy Stoppelman

In 2004, two former Paypal engineers, Jeremy Stoppelman and Russ Simmons, were spit-balling new internet ideas. Out of their brainstorm came a site where you would email your friends asking for local ...

24 Juni 201959min

Chesapeake Bay Candle: Mei Xu (2017)

Chesapeake Bay Candle: Mei Xu (2017)

Twenty-five years ago, after Mei Xu emigrated from China to the U.S., she loved going to Bloomingdale's to gaze at their housewares. She eventually started making candles in her basement with Campbell...

17 Juni 201942min

Allbirds: Tim Brown & Joey Zwillinger

Allbirds: Tim Brown & Joey Zwillinger

Growing up, Tim Brown discovered he was very good at two things: design and soccer. While playing professional soccer in New Zealand, he was turned off by the flashy logos on most athletic gear. He st...

10 Juni 20191h 9min

Live Episode! Tofurky: Seth Tibbott

Live Episode! Tofurky: Seth Tibbott

Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh...

3 Juni 201946min

Stacy's Pita Chips: Stacy Madison

Stacy's Pita Chips: Stacy Madison

In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of par...

27 Maj 20191h 3min

Zappos: Tony Hsieh (2017)

Zappos: Tony Hsieh (2017)

Computer scientist Tony Hsieh made millions off the dot-com boom. But he didn't make his mark until he built Zappos — a customer service company that "happens to sell shoes." Now Zappos is worth over ...

20 Maj 201932min

Belkin International: Chet Pipkin

Belkin International: Chet Pipkin

Chet Pipkin was the kind of kid who loved to take things apart and put them back together. As a young man in the early 1980s, he started hanging out in mom-and-pop computer shops, where he realized he...

13 Maj 201952min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
badfluence
rss-borsens-finest
svd-tech-brief
avanzapodden
bathina-en-podcast
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
rss-inga-dumma-fragor-om-pengar
lastbilspodden
rss-svart-marknad
tabberaset
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
dynastin
borsmorgon
rikatillsammans-om-privatekonomi-rikedom-i-livet