493: Customer Strategy in the Age of AI with Mark Abraham, BCG's Personalization Lead

493: Customer Strategy in the Age of AI with Mark Abraham, BCG's Personalization Lead

Welcome to Strategy Skills episode 493, an interview with the coauthor of the book Personalized: Customer Strategy in the Age of AI, Mark Abraham.

In this episode, we explore the rise of personalization through digital tools and AI, and how companies and organizations are leveraging it to build connections and engage with their customers. We discuss companies that excel in this area, such as Starbucks with its personalization engine, and Spotify with its tailored music recommendations. Personalization is not just about data; it's also about responding effectively to customer insights, enhancing customer experiences, and driving growth.

Mark Abraham is a senior partner at BCG and the founder of the firm's Personalization business, which he has built into a global team of more than 1,000 agile marketers, data scientists, engineers, and martech experts. He and his team have accelerated the personalization efforts of more than a hundred iconic brands (including Starbucks, The Home Depot, and Google) and built some of BCG's largest ventures and AI platforms, including Fabriq by BCG for personalization. Currently, Mark leads BCG's North American Marketing, Sales & Pricing practice and is reenergizing the growth and development of talent in what is one of the firm's largest regional practices.

Get Mark's book here: https://shorturl.at/Qj6Ys
Personalized: Customer Strategy in the Age of AI

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Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

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118: How to build a pandemic strategy (Monday Morning 8 a.m. #3)

118: How to build a pandemic strategy (Monday Morning 8 a.m. #3)

Hello, everyone! This is Monday Morning 8 a.m., a weekly newsletter where we distill the insights from all of the distractions, articles, and emails that you receive in your inbox every day. In this week's newsletter, we're going to focus on one overarching theme—risk—and you'll see that theme running through all of the big stories this week. So let's see how this new Monday Morning 8 a.m. format goes. Every week we will look at 3-4 themes, or one theme and 3-4 subthemes. What are the big stories and what are the big implications. Let us know if you like or dislike the style. If you're enjoying the Monday Morning 8 a.m., I'd love it if you shared it with a friend or two. You can send them here to sign up. We try to make it one of the best emails/podcasts you get each week, and we hope you're enjoying it. Get written version of Monday Morning 8 a.m. with links to articles we mention: www.firmsconsulting.com/promo

9 Nov 202022min

117: Interview with the former CEO of Dunkin' Donuts, Robert Rosenberg

117: Interview with the former CEO of Dunkin' Donuts, Robert Rosenberg

Robert Rosenberg served as chief executive officer of Dunkin' Donuts from 1963 until his retirement in 1998. For over 35 years! Under Robert's leadership, Dunkin' Donuts grew from a regional family business to one of America's best known and loved brands. Robert received his MBA from Harvard Business School, and just weeks after graduating at the age of 25, he assumed the position of chief executive officer. Upon his retirement, Rosenberg had grown the Dunkin' Donuts chain to over 4,000 stores worldwide with annual system-wide sales in excess of $2 billion. In his book, Around The Corner To Around The World: A Dozen Lessons I Learned Running Dunkin' Donuts, Robert shares many of the stories behind this historic company and actionable business advice. Checkout out our newsletter "Monday Morning 8 a.m."

6 Nov 20201h 2min

116: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

116: What is Netflix's real strategy? (Monday Morning 8 a.m. #2)

Hi, everyone. This is Monday Morning 8 a.m., a newsletter that goes out—as you guessed it—every Monday. You can listen to the audio version of this Monday Morning 8 a.m. episode by searching "Strategy Skills" in any podcast app! If you want to receive a written version of this podcast, with links to mentioned articles, you can sign up for it on www.firmsconsulting.com/promo In this newsletter, we have one goal: to help you distill the insights from the noise out there. So here are the big themes we're noticing in the news this week and the deep insights you should be extracting from those themes.

2 Nov 202032min

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