Episode 11: Why Marketing is our Ethical Duty

Episode 11: Why Marketing is our Ethical Duty

In this episode, John talks with Pauline Wallin, PhD, expert in marketing, public education, and media as well as a cofounder of The Practice Institute, where she helps clinicians build their practices. It is important for psychologists need to understand why marketing a psychological practice helps protect the public and raise awareness of how psychotherapy can improve people's lives. Pauline makes the distinction between marketing and selling. We also discuss four ethical ways to market psychological services via public education.

The end of this podcast, the listener will be able to:

1. Describe two ways that marketing your practice benefits the public.

2. List four ways to use public education to market your practice.

3. Describe two potential ethical pitfalls in marketing via public education, and how to avoid them.

Click here to purchase 1 APA-approved Continuing Education credit

Avsnitt(25)

Episdoe 25: The Assessment, Management, and Treatment of Suicidal Patients

Episdoe 25: The Assessment, Management, and Treatment of Suicidal Patients

Suicide is the 10th leading cause of death in the United States and the most frequent crisis encountered by mental health professionals. This podcast reviews basic information about the assessment, ma...

17 Nov 20161h 2min

Episode 24: The Nudge in Ethics, Psychotherapy, and Public Policy

Episode 24: The Nudge in Ethics, Psychotherapy, and Public Policy

Nudge theory has gained popularity in behavioral science, mainly in the field of behavioral economics.  The theory broadly indicates that indirect suggestions or contextual changes can influence choic...

8 Feb 201658min

Episode 23: Ethics and Skills for Psychologist as Supervisor-Post-Doctoral Supervision

Episode 23: Ethics and Skills for Psychologist as Supervisor-Post-Doctoral Supervision

Podcasts 21, 22, and 23 will provide supervisors and supervisees with an understanding of the skills and ethical issues surrounding supervision, including the Pennsylvania State Board of Psychology’s ...

23 Juli 201558min

Episode 22: Ethics and Skills for Psychologist as Supervisor-Post-Doctoral Supervision

Episode 22: Ethics and Skills for Psychologist as Supervisor-Post-Doctoral Supervision

Podcasts 21, 22, and 23 will provide supervisors and supervisees with an understanding of the skills and ethical issues surrounding supervision, including the Pennsylvania State Board of Psychology’s ...

30 Juni 20151h

Episode 21: Post-Doctoral Supervision-Ethics and Skills for Psychologist as Supervisor

Episode 21: Post-Doctoral Supervision-Ethics and Skills for Psychologist as Supervisor

Podcasts 21, 22, and 23 will provide supervisors and supervisees with an understanding of the skills and ethical issues surrounding supervision, including the Pennsylvania State Board of Psychology’s ...

26 Maj 20151h

Episode 20: PA Act 31 Training (Part 2) - For All Licensed PA Professionals

Episode 20: PA Act 31 Training (Part 2) - For All Licensed PA Professionals

In this continuing education program, John and Sam Knapp discuss the critical elements of the new Child Protective Service law.  Act 31 of 2014 requires all mandated reporters who hold licenses to rec...

31 Jan 20151h 2min

Episode 19: PA Act 31 Training (Part 1) - For All Licensed PA Professionals

Episode 19: PA Act 31 Training (Part 1) - For All Licensed PA Professionals

In this continuing education program, John and Sam Knapp discuss the critical elements of the new Child Protective Service law. Act 31 of 2014 requires all mandated reporters who hold licenses to rec...

31 Jan 201558min

Episode 18: Critical Incidents and Psychologist Safety

Episode 18: Critical Incidents and Psychologist Safety

If you have missed AM radio, then you will appreciate this episode.  John experiments with conference call software with his guests to discuss ethics and safety from a psychologist's point of view.  I...

20 Dec 20141h

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