Episode 11: Why Marketing is our Ethical Duty

Episode 11: Why Marketing is our Ethical Duty

In this episode, John talks with Pauline Wallin, PhD, expert in marketing, public education, and media as well as a cofounder of The Practice Institute, where she helps clinicians build their practices. It is important for psychologists need to understand why marketing a psychological practice helps protect the public and raise awareness of how psychotherapy can improve people's lives. Pauline makes the distinction between marketing and selling. We also discuss four ethical ways to market psychological services via public education.

The end of this podcast, the listener will be able to:

1. Describe two ways that marketing your practice benefits the public.

2. List four ways to use public education to market your practice.

3. Describe two potential ethical pitfalls in marketing via public education, and how to avoid them.

Click here to purchase 1 APA-approved Continuing Education credit

Avsnitt(25)

Episode 17: Existential Angst, Ethics, and Your Professional Will

Episode 17: Existential Angst, Ethics, and Your Professional Will

Are you a psychologist working independently?  If so, do you have a professional will?  If not, you need to listen to this podcast.  John welcomes Drs. Mary O’Leary Wiley and Cathy Spayd to outline th...

4 Nov 20141h 3min

Episode 16: Ethics and Telepsychology (Part 2)

Episode 16: Ethics and Telepsychology (Part 2)

John welcomes Dr. Marlene Maheu back for Part 2 of Ethics and Telepsychology.  The podcast starts out with a vignette on practicing psychology over state lines using telepsychology.  John and Marlene ...

27 Sep 201459min

Episode 15: Ethics and Telepsychology (Part 1)

Episode 15: Ethics and Telepsychology (Part 1)

Ethics and Telepsychology involves the rise of technology in the healthcare sector.  There are about 21 states that mandate insurance companies cover telehealth services.  John is joined by Dr. Marlen...

11 Sep 20141h

Episode 14: Ethics and Quality Enhancement Strategies

Episode 14: Ethics and Quality Enhancement Strategies

In Episode 14, John welcomes Dr. Sam Knapp back to the podcast.  Sam was fresh off his Lifetime Achievement Award in Ethics Education from the American Psychological Association.  After John's first a...

31 Aug 20141h 2min

Episode 13: Ethics Education and Vignette Analysis

Episode 13: Ethics Education and Vignette Analysis

Lucky Episode 13 mirrors Episode 6 in that the content is similar. In the first half of the program, John speaks with Dr. Donald McAleer, psychologist and ethics educator, and his pre-doctoral intern...

9 Aug 20141h 3min

Episode 12: Prescriptive Authority Illinois Style

Episode 12: Prescriptive Authority Illinois Style

Dr. Beth Rom-Rymer from Illinois speaks with John about  the recent RxP success in Illinois. Psychologists passed a law to permit appropriately trained psychologist to prescribe psychotropic agents.  ...

26 Juli 20141h

Episode 10: Social Media for Psychologists

Episode 10: Social Media for Psychologists

In this episode, John talks with Dr. David Palmiter about the basics of social media.  They discuss why it is important for psychologists to understand social media as their patients are likely using ...

8 Juni 201454min

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