Why it Worked: The 'Otto' Surprise
Ankler Agenda16 Jan 2023

Why it Worked: The 'Otto' Surprise

Host Sean McNulty sits with Josh Greenstein, president of Sony’s Motion Picture Group, to break down the studio’s latest theatrical success, Tom Hanks’ A Man Called Otto (a $15 million opening weekend). The two dig into Greenstein’s out-of-the-box marketing campaigns that reached Otto’s broad demographic — from AARP screenings, to an advent calendar, to Hanks’ TikTok debut. Greenstein also talks the studio’s new deal with Legendary, the upcoming Spider-man movie and CEO Tom Rothman’s strategy for making movies. Says Greenstein, “We’re really trying to bring all audiences into the tent.” This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit theankler.com/subscribe Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(245)

Hollywood Jobs 2025: Good, Bad & Who’s Hiring

Hollywood Jobs 2025: Good, Bad & Who’s Hiring

The rare creative exec job posting inspires a mad scrum, and TV writers are scrambling to get staffed. So Hollywood, why not consider the creator economy next door? Elaine Low, Sean McNulty and Natali...

25 Apr 202530min

AI, Hollywood and New Worlds of Storytelling

AI, Hollywood and New Worlds of Storytelling

Hollywood writer and producer David Goyer — known for “Blade,” “Foundation” and his writing on Christopher Nolan’s “The Dark Knight” Trilogy — explores new formats of storytelling that are bridging th...

22 Apr 202541min

Reality Check: Inside Non-scripted TV with Top Execs

Reality Check: Inside Non-scripted TV with Top Execs

The Ankler gets real about what’s happening in nonscripted TV, a diverse and thriving industry that includes documentaries, talent/competition/game shows and of course, reality TV. Boardwalk Pictures ...

21 Apr 202540min

Netflix’s Push to Take TV’s Final 80%

Netflix’s Push to Take TV’s Final 80%

Yes, Netflix is huge, but apparently it’s not huge enough for co-CEOs Ted Sarandos and Greg Peters, whose recent earnings call revealed a road map for total market domination. Elaine Low, Sean McNulty...

18 Apr 202531min

WWE's Prez and Triple H on Global Growth, the Netflix Deal & Bad Bunny

WWE's Prez and Triple H on Global Growth, the Netflix Deal & Bad Bunny

Live from Las Vegas! Exec editor Alison Brower headed into the ring with WWE president Nick Khan, and chief content officer Paul “Triple H” Levesque for The Ankler’s Business of Entertainment program ...

15 Apr 202551min

CBS’ Secret Sauce to TV Procedurals

CBS’ Secret Sauce to TV Procedurals

Live from the stage at NAB Show in Vegas, Elaine Low talks with ‘Fire Country’ co-creators Joan Rater and Tony Phelan as well as CBS executives Bryan Seabury and Yelena Chak about the new boom in TV p...

14 Apr 202533min

WWE to Webtoon: Hollywood's New World Order

WWE to Webtoon: Hollywood's New World Order

Storytelling remains fundamental to entertainment. But who tells those stories and how is shifting. A new era of influence revealed itself at The Ankler’s just-wrapped Business of Entertainment progra...

11 Apr 202530min

Amazon Delivery: TV & Film Whiplash

Amazon Delivery: TV & Film Whiplash

Original movies in theaters? It’s true! Sean McNulty dials in from CinemaCon to tell Elaine Low about his reaction to Amazon’s bold film slate kickstarting a new era of studio leadership. Meanwhile, i...

4 Apr 202531min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
rss-borsens-finest
rss-svart-marknad
bathina-en-podcast
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
fill-or-kill
dynastin
avanzapodden
rss-kort-lang-analyspodden-fran-di
lastbilspodden
24fragor
borsmorgon
tabberaset
svd-tech-brief
kapitalet-en-podd-om-ekonomi