Earning Your Customers' and Employees' Trust through Brand Storytelling

Earning Your Customers' and Employees' Trust through Brand Storytelling

Kelly Keenan is the founder of Brand Story Experts, an advertising agency that specializes in merging marketing and culture development to bring out the best potential of their client and partner organizations. He also trademarked the Culture Development Marketing process that centers on the 3-P principle, which involves the defining of the three core components of a story: Attitude, Drive, and Direction. In September 2021, he released a book entitled "Everyone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most."

In this episode, we talked about marketing, branding, storytelling, recruitment, influencers, culture development...

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Striking Gold in Business Using The Seven Ones Method

Striking Gold in Business Using The Seven Ones Method

David Ian Wood is the Founder of Focus.ceo, one of the world's largest coaching businesses. He has trained high-performing entrepreneurs, executives, and even prison inmates around the globe, becoming...

5 Jan 202450min

Attracting and Hiring A-Players Through Next-Gen Recruitment Strategies

Attracting and Hiring A-Players Through Next-Gen Recruitment Strategies

Jody Underhill is a Senior Partner at RapidHirePro.com, a leading Recruiting Agency that solely focuses on the Home Service Industry. He is also the current Director of Green Elephant Agency and the D...

29 Dec 20231h 4min

Q&A with Tommy - Crafting Smarter Business Moves with Data and Analytics

Q&A with Tommy - Crafting Smarter Business Moves with Data and Analytics

Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through HomeServiceMillionaire...

22 Dec 20231h

Creating 99 Millionaires with America's Plumbing Hero

Creating 99 Millionaires with America's Plumbing Hero

John Akhoian is the Founder and CEO of Rooter Hero, a plumbing repair and installation service company. As an experienced Chief Executive Officer with a demonstrated history of working in the consumer...

15 Dec 20231h 13min

Secrets of the $500M Goliath of the Home Service Industry

Secrets of the $500M Goliath of the Home Service Industry

Frank DiMarco is the Chief Executive Officer of Service Champions Group. Prior to taking over the company, he was Service Champions' Chief Operating Officer from 2018 and brings over 30 years of opera...

8 Dec 202359min

Saying It Right: Strategies for Effective Customer Communication

Saying It Right: Strategies for Effective Customer Communication

Joel Weldon is a seasoned professional speaker with a remarkable career spanning over four decades. He is an executive speech coach and keynote speaker at Joel Weldon's Ultimate Speaking System and "S...

1 Dec 20231h 3min

Q&A with Tommy - How to Engineer Brands and Businesses That Sell Themselves

Q&A with Tommy - How to Engineer Brands and Businesses That Sell Themselves

Tommy Mello is the author of Home Service Millionaire and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 19 states. Through HomeServiceMillionaire...

24 Nov 20231h 20min

How to Increase Your Profits and Transform Your Business By Buying Back Your Time

How to Increase Your Profits and Transform Your Business By Buying Back Your Time

Dan Martell is the founder and CEO of SaaS Academy. He is a serial entrepreneur, investor, and coach who has helped thousands of entrepreneurs worldwide build successful businesses. He is passionate a...

17 Nov 20231h 1min

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