Rushion gives tips on How to be a successful business owner

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dave Charest. Summary of the Dave Charest Interview In this episode of Money Making Conversations Masterclass, Rushion McDonald interviews Dave Charest, Director of Small Business Success at Constant Contact, a leading digital marketing platform. Charest discusses the rising wave of entrepreneurship, the foundational importance of email and direct‑to‑customer channels, common mistakes new business owners make, and how AI is reshaping small‑business marketing. He provides practical guidance on marketing consistency, channel selection, building community relationships, and using technology to scale. Throughout the conversation, Charest emphasizes that while small businesses often lack marketing expertise, they possess a valuable advantage: real, human relationships that can be strengthened through consistent communication. Purpose of the Interview The purpose of Rushion McDonald’s conversation with Dave Charest is to: 1. Educate new and aspiring entrepreneurs Charest breaks down the basics of digital marketing—email, social, SMS—and how to begin building a strong marketing foundation. 2. Highlight the key trends driving the entrepreneurship boom He explains motivations like work–life balance, independence, and financial potential that inspire people to launch businesses. 3. Provide practical, actionable marketing advice Especially around consistency, choosing marketing channels, and building direct customer relationships. 4. Introduce how AI can simplify and amplify marketing Charest showcases tools that help business owners quickly generate content, develop campaigns, and analyze customer behavior. Key Takeaways 1. Direct relationships (email/SMS) outperform social media Email offers ownership, stability, and higher ROI—unlike social platforms that can change algorithms or visibility overnight. Charest stresses that “the money is in the list.” 2. You don’t need huge numbers to be effective Small businesses often see high open and engagement rates because followers know and trust them. 3. Consistency matters more than platform choice Whether you choose Instagram, LinkedIn, TikTok, or email, the biggest driver of marketing success is showing up regularly. 4. Start small—don’t overwhelm yourself One of the biggest mistakes entrepreneurs make is trying to do everything at once. Begin with the basics and grow steadily. 5. Community is a crucial marketing asset Local businesses thrive when they maintain strong connections with nearby businesses, customers, and community networks. 6. Entrepreneurs face challenges—but resilience wins Charest notes that small business owners rarely have a “Plan B,” which pushes them to adapt and continue learning. 7. AI is transforming small‑business marketing Constant Contact offers tools to: Generate emails and content Summarize content for social Build full marketing campaigns Analyze behavior from large email lists to recommend actions Notable Quotes (from the transcript) Here are direct paraphrases and key phrases—not copyrighted material but drawn from the transcript: On email vs. social “There’s a $36 return for every $1 invested in email—but what matters is that you own the relationship.” “If a social platform goes away, so does your following. Email is a direct line.” On audience size “Big numbers aren’t necessary—small lists can see 50% open rates and strong engagement because those people actually care.” On entrepreneurship motivations “People want better work‑life balance, independence, and financial potential.” On mistakes “A big mistake is trying to do too much at once. Start small and stay consistent.” On community “Digital marketing should extend real relationships—not replace them.” On choosing platforms “Where your audience spends time matters, but so does where you can show up consistently.” On AI’s role “AI can generate emails, build campaigns, and analyze audience data—saving you time for what you’d rather be doing.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Jan 21min

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Teresa Edwards. Purpose of the Interview The interview aims to introduce Teresa Edwards’ book The Mirror Method: 12 Weeks to Stop Abandoning Yourself, a guided workbook designed to help individuals overcome people-pleasing tendencies, set boundaries, and prioritize their own needs without guilt. It focuses on personal empowerment, mental health, and rediscovering one’s authentic self. Key Takeaways People-Pleasing and Boundaries People-pleasing becomes harmful when you agree to things you don’t want to do, leading to stress and resentment. Setting boundaries is essential for self-respect and mental health. The Mirror Method A 12-week guided process to “unravel” harmful patterns and rediscover your true self. Emphasizes self-reflection, journaling, and gradual transformation at your own pace. Selfishness vs. Self-Care Edwards reframes “selfish” as a positive concept: prioritizing your health and happiness is necessary, not negative. You can’t be your best for others if you’re not your best for yourself. Health as a Wake-Up Call Stress is a silent killer; Teresa’s own health issues (high blood pressure) forced her to reevaluate her life. Happiness and well-being should not be age-limited—“You’re never too old to return to yourself.” Letting Go of Toxic Relationships Users often exploit people-pleasers; recognizing and removing such relationships is crucial. Fully committing to the Mirror Method means accepting hard truths and being okay with losing people who drain you. Therapy and Mental Health COVID accelerated acceptance of therapy in communities where it was previously stigmatized. Mental health is as important as physical health—“The mind is a muscle too.” Workbook Details Available on Amazon and at themirrormethodworkbook.com in print and downloadable formats. Exercises involve writing and self-reflection to confront truths and break patterns. Notable Quotes “Boundaries are key.” “Selfish is not a negative word—it’s perseverance of yourself.” “You can’t throw a party and be mad at your own party.” “Enough is enough—look in the mirror and say it.” “You’re never too old to return to yourself.” “Stress is that silent killer.” “Fully commit means accepting all those good, bad, or ugly moments—and being okay with letting go.” “The mind is a muscle too.” “Be okay with being okay.” #SHMS #STRAW #BESTSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

21 Jan 22min

The Steve Harvey Morning Show for Tuesday, January 20th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "Steve Harvey" | Ask The CLO | Products That Remind You Of Childhood | Would You Rather| Old Phrases | Nephew Tommy's Prank - "The DRs Visit" | Strawberry Letter - "1 Husband, 3 Men" Pt. 1-2 | Horrible Bosses | Men & Closure Pt1 | Men & Closure Pt2 | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

20 Jan 1h 31min

The Steve Harvey Morning Show for Monday, January 19th, 2026: Steve Harvey's Morning Inspiration | Show Open | Drum Major Instinct Speech Pt1 | Drum Major Instinct Speech Pt2 | Senator Reverend Raphael Warnock Pt1 | Senator Reverend Raphael Warnock Pt2 | Senator Reverend Raphael Warnock Pt3 | Trump's Comments On Civil Rights | Mountain Top Speech | I Have A Dream Speech Parts 1-2 | Steve Harvey's 69th Birthday | Why Volunteering Is Important | White Person Hotline | Steve Harvey's Introduction Of ChristSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

19 Jan 1h 32min

The Steve Harvey Morning Show for Friday, January 16th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "Baby Chick" | Ask The CLO | Entertainment News | Junior's Birthday Poem For Steve | Roscoe Wallace | Nephew Tommy's Prank - "Steve Harvey" | Strawberry Letter - "I Went Home Early & So Did He" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Ready To Love Update | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

16 Jan 1h 32min

The Steve Harvey Morning Show for Thursday, January 15th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "Church Calendar" | Ask The CLO | TEntertainment News | Body Counts | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Baby Chick" | Strawberry Letter - "I Know What I Saw" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Inflatable Moon Hotel | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

15 Jan 1h 32min

The Steve Harvey Morning Show for Wednesday, January 14th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "Pecan Tree" | Ask The CLO | These Are The Rules | Would You Rather | Lies You Tell Yourself When You've Been Dumped | Nephew Tommy's Prank - "Church Calendar" | Strawberry Letter - "My Wife Keeps Leaving Me & Coming Back" Pt. 1-2 | Tommy's Question For Steve | Can Men & Women Be Friends Pt1 | Can Men & Women Be Friends Pt2 | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

14 Jan 1h 31min

The Steve Harvey Morning Show for Tuesday, January 13th, 2026: Steve Harvey's Morning Inspiration | Show Open | Run That Prank Back- "Me & My Jesus" | Ask The CLO | Entertainment News | New Years Resolution | Steve Harvey's Voicemail | Nephew Tommy's Prank - "Pecan Tree" | Strawberry Letter - "I'm Going With The Flow" Pt. 1-2 | Junior's Sports Talk | Social Media Advice | Lil Wayne & Bears QB Caleb Williams | Would You Rather | Steve Harvey's Closing RemarksSupport the show: https://www.steveharveyfm.com/See omnystudio.com/listener for privacy information.

13 Jan 1h 32min